Orange vs Yellow:Which is searched more?
In September 2026, Orange had more branded searches than Yellow among bow Tie brands worldwide. Orange was estimated to have 7.5M branded searches compared to Yellow’s 1.2M, and held a 57.6% Share of Search versus Yellow’s 9.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Orange or Yellow?
Compare the bow tie brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orange, Yellow. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Gucci | Tom Ford | Yellow | Purple | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 21.8% | 8% | 8% | 1.7% | 0.71% |
| Nov 2025 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.81% |
| Dec 2025 | 55.1% | 24.5% | 9% | 9% | 1.6% | 0.79% |
| Jan 2026 | 59.7% | 21.8% | 7.9% | 7.9% | 1.8% | 0.86% |
| Feb 2026 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.84% |
| Mar 2026 | 60.2% | 22% | 6.6% | 8% | 2.6% | 0.71% |
| Apr 2026 | 55.7% | 24.8% | 7.4% | 9% | 2.4% | 0.68% |
| May 2026 | 55.4% | 24.7% | 7.4% | 9% | 2.9% | 0.65% |
| Jun 2026 | 59.4% | 21.7% | 6.5% | 9.6% | 2.1% | 0.7% |
| Jul 2026 | 58.5% | 21.3% | 7.8% | 9.5% | 2.1% | 0.82% |
| Aug 2026 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.84% |
| Sep 2026 | 57.6% | 21% | 9.3% | 9.3% | 2.1% | 0.68% |
How has the Orange and Yellow comparison changed over the last 12 months?
3 findings
- Orange was ahead of Yellow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among bow Tie brands worldwide moved from 59.8% to 57.6%, and its estimated monthly branded searches moved from 9.2M to 7.5M.
- Across the 12 months ending September 2026, Yellow’s estimated Share of Search among bow Tie brands worldwide moved from 8% to 9.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for bow Tie brands worldwide in September 2026?
2 changes
In September 2026, Tom Ford overtook Yellow to rank 3rd among bow Tie brands worldwide, with 9.3% estimated Share of Search.
In September 2026, Orange lost estimated Share of Search among bow Tie brands worldwide, from 58.2% to 57.6%.
Other head-to-heads among bow Tie brands
How each brand is measured
Brandwave collects information about searches that people make online using Orange’s and Yellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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