Brandwave

How popular isYellow in search?

In September 2026, there were an estimated 1.2M branded searches for Yellow worldwide which held steady over the last 12 months. Yellow holds 9.3% estimated Share of Search among bow Tie brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange57.6%
  2. Gucci21%
  3. Tom Ford9.3%
  4. Yellow9.3%
  5. Purple2.1%
  6. Blue0.68%
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Which bow Tie brands compete with Yellow?

Yellow against bow Tie brands worldwide, by month

Share of Search by month for Orange, Gucci, Tom Ford, Yellow, Purple. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeGucciTom FordYellowPurpleBlue
Oct 202559.8%21.8%8%8%1.7%0.71%
Nov 202558.2%21.2%7.7%9.5%2.5%0.81%
Dec 202555.1%24.5%9%9%1.6%0.79%
Jan 202659.7%21.8%7.9%7.9%1.8%0.86%
Feb 202658.2%21.2%7.7%9.5%2.5%0.84%
Mar 202660.2%22%6.6%8%2.6%0.71%
Apr 202655.7%24.8%7.4%9%2.4%0.68%
May 202655.4%24.7%7.4%9%2.9%0.65%
Jun 202659.4%21.7%6.5%9.6%2.1%0.7%
Jul 202658.5%21.3%7.8%9.5%2.1%0.82%
Aug 202658.2%21.2%7.7%9.5%2.5%0.84%
Sep 202657.6%21%9.3%9.3%2.1%0.68%

  1. 1.Orange

    57.6%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Gucci

    21%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Tom Ford

    9.3%

    Moved from 4th to 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +1.6 points.

  4. 4.Yellow

    9.3%

    Moved from 3rd to 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Purple

    2.1%

    Held 5th. 269K estimated branded searches, -17.1% vs prior month. Share -0.5 points.

  6. 6.Blue

    0.68%

    Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Yellow and its closest rivals

Every comparison with Yellow

How has branded search demand for Yellow changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yellow worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Yellow’s estimated Share of Search among bow Tie brands worldwide increased from 8% to 9.3%.
  • Across the 12 months ending September 2026, Yellow’s estimated Share of Search among bow Tie brands worldwide peaked at 9.6% in June 2026 and was lowest at 7.9% in January 2026.

How did search popularity change for bow Tie brands worldwide in September 2026?

  1. In September 2026, Tom Ford overtook Yellow to rank 3rd among bow Tie brands worldwide, with 9.3% estimated Share of Search.

  2. In September 2026, Orange lost estimated Share of Search among bow Tie brands worldwide, from 58.2% to 57.6%.

  3. Gucci’s estimated Share of Search among bow Tie brands worldwide has lost ground for 3 months in a row, from 21.7% to 21% in September 2026.

  4. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

Where does Yellow compete?

Yellow is ranked in 50 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Arm Sleeve brands5th of 82.1%Show ranking
Bamboo Plant brands3rd of 42.1%Show ranking
Face Cloths brands2nd of 42.1%Show ranking
Dresses For Women brands3rd of 63.1%Show ranking
Dress Shirt brands4th of 85.3%Show ranking
Aquarium Gravel brands5th of 75.5%Show ranking
Hockey Gloves brands3rd of 86.5%Show ranking
Rope Lights brands4th of 67.4%Show ranking
Biscuit Tin brands3rd of 67.5%Show ranking
Sleepsuit brands4th of 57.9%Show ranking
Bath Towels brands3rd of 78.9%Show ranking
Bow Tie brands4th of 69.3%Shown above
Biker Jacket brands4th of 69.5%Show ranking
Lycra Fabric brands3rd of 79.7%Show ranking
Table Lamp brands4th of 79.8%Show ranking
Flammable Cabinet brands3rd of 310.5%Show ranking
Strobe Light brands3rd of 512%Show ranking
Zip Ties brands3rd of 512.1%Show ranking
Road Cones brands3rd of 412.1%Show ranking
Copy Paper brands2nd of 712.3%Show ranking
Wheelie Bin brands2nd of 512.5%Show ranking
Linen Napkins brands2nd of 612.6%Show ranking
Boot Covers brands3rd of 712.9%Show ranking
Masking Tape brands2nd of 713%Show ranking
Bungee Cord brands2nd of 713%Show ranking
Artificial Flowers brands2nd of 413.4%Show ranking
Tissue Paper brands2nd of 413.4%Show ranking
Heat Shrink brands2nd of 513.5%Show ranking
Spandex Fabric brands2nd of 313.5%Show ranking
Reflective Tape brands2nd of 413.7%Show ranking
Cable Ties brands2nd of 413.8%Show ranking
Barricade Tape brands2nd of 313.8%Show ranking
Wheel Chocks brands2nd of 613.9%Show ranking
Speed Bumps brands3rd of 624.5%Show ranking
Sticky Notes brands3rd of 625.6%Show ranking
Laser Pointer brands3rd of 626.3%Show ranking
Lemon Squeezer brands2nd of 538.4%Show ranking
Shoe Covers brands2nd of 639.7%Show ranking
Fire Hose brands2nd of 448.1%Show ranking
Motorbike Gloves brands1st of 455.4%Show ranking
Parcel Tape brands1st of 662%Show ranking
Horse Halter brands1st of 462.6%Show ranking
Packing Tape brands1st of 572.1%Show ranking
Tomato Sauce brands1st of 772.1%Show ranking
Roses Bouquet brands1st of 476.9%Show ranking
Backdrop Curtains brands1st of 377.3%Show ranking
Welding Screen brands1st of 684%Show ranking
Welding Curtains brands1st of 586.8%Show ranking
Loto Locks brands1st of 488.6%Show ranking
Line Marking Paint brands1st of 492.7%Show ranking

How is Yellow measured?

Brandwave collects information about searches that people make online using Yellow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yellow

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How the Brand Demand Index is measured

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