Spring vs Yellow:Which is searched more?
In September 2026, Yellow had more branded searches than Spring among dresses For Women brands worldwide. Yellow was estimated to have 1.2M branded searches compared to Spring’s 320, and held a 3.1% Share of Search versus Spring’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Spring or Yellow?
Compare the dresses for women brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yellow, Spring. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | MINI | Yellow | Purple | Blue | Spring |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.2% | 2.5% | 2.5% | 0.56% | 0.22% | <0.01% |
| Nov 2025 | 93.3% | 2.5% | 3.1% | 0.81% | 0.26% | <0.01% |
| Dec 2025 | 92.3% | 3% | 3.7% | 0.67% | 0.33% | <0.01% |
| Jan 2026 | 94.1% | 2.5% | 2.5% | 0.57% | 0.27% | <0.01% |
| Feb 2026 | 92.8% | 3% | 3% | 0.81% | 0.27% | <0.01% |
| Mar 2026 | 93.9% | 2.5% | 2.5% | 0.82% | 0.22% | <0.01% |
| Apr 2026 | 94.1% | 2.5% | 2.5% | 0.67% | 0.19% | <0.01% |
| May 2026 | 95% | 2.1% | 2.1% | 0.67% | 0.15% | <0.01% |
| Jun 2026 | 94.2% | 2.5% | 2.5% | 0.56% | 0.18% | <0.01% |
| Jul 2026 | 94.2% | 2.5% | 2.5% | 0.56% | 0.22% | <0.01% |
| Aug 2026 | 94.1% | 2.5% | 2.5% | 0.67% | 0.22% | <0.01% |
| Sep 2026 | 93% | 3.1% | 3.1% | 0.67% | 0.22% | <0.01% |
How has the Spring and Yellow comparison changed over the last 12 months?
3 findings
- Yellow was ahead of Spring in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spring’s estimated Share of Search among dresses For Women brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 480 to 320.
- Across the 12 months ending September 2026, Yellow’s estimated Share of Search among dresses For Women brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for dresses For Women brands worldwide in September 2026?
2 changes
In September 2026, Yellow gained estimated Share of Search among dresses For Women brands worldwide, from 2.5% to 3.1%.
Estimated monthly branded searches for Spring worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.
Other head-to-heads among dresses For Women brands
How each brand is measured
Brandwave collects information about searches that people make online using Spring’s and Yellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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