Brandwave

How popular isYellow in search?

In September 2026, there were an estimated 1.2M branded searches for Yellow worldwide which held steady over the last 12 months. Yellow holds 7.4% estimated Share of Search among rope Lights brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange45.7%
  2. Govee37.2%
  3. MINI7.4%
  4. Yellow7.4%
  5. Purple1.6%
  6. Blue0.54%
Yellow website (opens in a new tab)

Follow Yellow and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Yellow compete?

Yellow is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rope Lights brands4th of 67.4%Shown below
Sleepsuit brands4th of 57.9%Show ranking
Table Lamp brands4th of 79.8%Show ranking
Strobe Light brands3rd of 512%Show ranking
Zip Ties brands3rd of 512.1%Show ranking
Road Cones brands3rd of 412.1%Show ranking
Wheelie Bin brands2nd of 512.5%Show ranking
Tissue Paper brands2nd of 413.4%Show ranking
Spandex Fabric brands2nd of 313.5%Show ranking
Reflective Tape brands2nd of 413.7%Show ranking
Wheel Chocks brands2nd of 613.9%Show ranking
Speed Bumps brands3rd of 624.5%Show ranking
Sticky Notes brands3rd of 625.6%Show ranking
Shoe Covers brands2nd of 639.7%Show ranking
Motorbike Gloves brands1st of 455.4%Show ranking
Parcel Tape brands1st of 662%Show ranking
Packing Tape brands1st of 572.1%Show ranking
Tomato Sauce brands1st of 772.1%Show ranking
Roses Bouquet brands1st of 476.9%Show ranking
Welding Screen brands1st of 684%Show ranking
Welding Curtains brands1st of 586.8%Show ranking

Which rope Lights brands compete with Yellow?

Yellow against rope Lights brands worldwide, by month

Share of Search by month for Orange, Govee, MINI, Yellow. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeGoveeMINIYellowPurpleBlue
Oct 202550.7%33.8%6.7%6.7%1.5%0.6%
Nov 202549.5%33%6.6%8.1%2.1%0.69%
Dec 202549.8%33.2%6.6%8.1%1.5%0.72%
Jan 202647.1%38.3%6.3%6.3%1.4%0.68%
Feb 202645.5%37.1%7.4%7.4%2%0.66%
Mar 202646.8%38.2%6.2%6.2%2%0.55%
Apr 202642.1%41.9%6.8%6.8%1.8%0.52%
May 202641.9%41.8%6.8%6.8%2.2%0.5%
Jun 202645.7%37.2%7.4%7.4%1.6%0.54%
Jul 202649%32.6%8%8%1.8%0.69%
Aug 202645.5%37.1%7.4%7.4%2%0.66%
Sep 202645.7%37.2%7.4%7.4%1.6%0.54%

  1. 1.Orange

    45.7%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Govee

    37.2%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.MINI

    7.4%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Yellow

    7.4%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Purple

    1.6%

    Held 5th. 269K estimated branded searches, -17.1% vs prior month. Share -0.3 points.

  6. 6.Blue

    0.54%

    Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Yellow and its closest rivals

Every comparison with Yellow

How has branded search demand for Yellow changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yellow worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Yellow’s estimated Share of Search among rope Lights brands worldwide increased from 6.7% to 7.4%.
  • Across the 12 months ending September 2026, Yellow’s estimated Share of Search among rope Lights brands worldwide peaked at 8.1% in December 2025 and was lowest at 6.2% in March 2026.

How did search popularity change for rope Lights brands worldwide in September 2026?

  1. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

  2. Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.

How is Yellow measured?

Brandwave collects information about searches that people make online using Yellow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yellow

Do you work for Yellow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Yellow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free