Brandwave

How popular isGovee in search?

In September 2026, there were an estimated 6.1M branded searches for Govee worldwide which held steady over the last 12 months. Govee holds 43.5% estimated Share of Search among desk lamp brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Xiaomi55.3%
  2. Govee43.5%
  3. BenQ0.96%
  4. Anglepoise0.17%
  5. Lume Cube0.05%
  6. Philips0.01%
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Where does Govee compete?

Govee is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk lamp brands2nd of 643.5%Shown below
Smart lighting brands1st of 592.8%Show ranking
Outdoor lighting1st of 693.9%Show ranking
Garden light brands1st of 594.2%Show ranking
LED strip brands1st of 394.2%Show ranking

Which desk lamp brands compete with Govee?

Govee against desk lamp brands worldwide, by month

Share of Search by month for Xiaomi, Govee. The figures are in the table below the chart.

View monthly share of search table
MonthXiaomiGoveeBenQAnglepoiseLume CubePhilips
Oct 202556.3%42.3%1.1%0.18%0.07%<0.01%
Nov 202555.9%42.6%1.1%0.19%0.07%0.01%
Dec 202556%42.6%1.1%0.16%0.07%<0.01%
Jan 202650.8%47.9%1.1%0.19%0.06%0.01%
Feb 202650.8%47.9%1.1%0.17%0.06%0.01%
Mar 202650.8%47.9%1.1%0.14%0.06%<0.01%
Apr 202645.9%52.9%0.96%0.13%0.06%<0.01%
May 202645.9%52.9%0.96%0.12%0.06%<0.01%
Jun 202650.6%48.2%1.1%0.12%0.05%<0.01%
Jul 202655.5%43.2%1.2%0.13%0.06%0.01%
Aug 202650.5%48.2%1.1%0.15%0.06%0.01%
Sep 202655.3%43.5%0.96%0.17%0.05%0.01%

  1. 1.Xiaomi

    55.3%

    Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +4.8 points.

  2. 2.Govee

    43.5%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -4.7 points.

  3. 3.BenQ

    0.96%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Anglepoise

    0.17%

    Held 4th. 24.5K estimated branded searches, +28.9% vs prior month. Share 0 points.

  5. 5.Lume Cube

    0.05%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  6. 6.Philips

    0.01%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Govee and its closest rivals

Every comparison with Govee

How has branded search demand for Govee changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Govee worldwide held steady at 6.1M.
  • Across the 12 months ending September 2026, Govee’s estimated Share of Search among desk lamp brands worldwide increased from 42.3% to 43.5%.
  • Across the 12 months ending September 2026, Govee’s estimated Share of Search among desk lamp brands worldwide peaked at 52.9% in May 2026 and was lowest at 42.3% in October 2025.

How did search popularity change for desk lamp brands worldwide in September 2026?

  1. In September 2026, Xiaomi gained estimated Share of Search among desk lamp brands worldwide, from 50.5% to 55.3%.

  2. In September 2026, Govee lost estimated Share of Search among desk lamp brands worldwide, from 48.2% to 43.5%.

  3. Estimated monthly branded searches for Philips worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  4. Estimated monthly branded searches for Lume Cube worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  5. Estimated monthly branded searches for BenQ worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How is Govee measured?

Brandwave collects information about searches that people make online using Govee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • govee

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How the Brand Demand Index is measured

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