Brandwave

Parcel Tape brands:Which are searched most?

In September 2026, Yellow was the most searched among parcel Tape brands worldwide, with an estimated 1.2M branded searches and 62% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yellow62%
  2. Scotch12.5%
  3. Kraft10.2%
  4. WHSmith10.2%
  5. Blue4.5%
  6. Strong0.5%

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Share of SearchLeaderboard

Compare the parcel tape brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among parcel Tape brands worldwide, by month

Share of Search by month for Yellow, Scotch, Kraft, WHSmith, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthYellowScotchKraftWHSmithBlueStrong
Oct 202554.1%13.3%7.3%19.9%4.8%0.54%
Nov 202559.8%12%8%14.7%5.1%0.39%
Dec 202556.3%13.8%7.5%16.9%5%0.45%
Jan 202653.4%19.7%7.2%13.2%5.8%0.79%
Feb 202662.5%12.6%8.4%10.3%5.6%0.62%
Mar 202661.1%12.3%8.3%12.3%5.4%0.61%
Apr 202662.5%12.6%6.9%12.6%4.7%0.62%
May 202662.7%12.6%6.9%12.6%4.6%0.51%
Jun 202662.7%12.6%6.9%12.6%4.6%0.51%
Jul 202663.6%12.8%7%10.5%5.5%0.52%
Aug 202661.1%12.3%8.3%12.3%5.4%0.5%
Sep 202662%12.5%10.2%10.2%4.5%0.5%

This month’s ranking, September 2026

  1. 1.Yellow

    62%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Scotch

    12.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Kraft

    10.2%

    Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2 points.

  4. 4.WHSmith

    10.2%

    Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  5. 5.Blue

    4.5%

    Held 5th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Strong

    0.5%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among parcel Tape brands worldwide?

In September 2026, Yellow was the most searched among parcel Tape brands worldwide, with an estimated 1.2M branded searches and 62% estimated Share of Search within this set. Scotch is in 2nd place, 49.5 percentage points behind at 12.5% Share of Search.

Global parcel Tape brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yellow54.1% → 62%63.6%Jul 202653.4%Jan 20261st
Scotch13.3% → 12.5%19.7%Jan 202612%Nov 20253rd → 2nd
Kraft7.3% → 10.2%10.2%Sep 20266.9%Apr 20264th → 3rd
WHSmith19.9% → 10.2%19.9%Oct 202510.2%Sep 20262nd → 4th
Blue4.8% → 4.5%5.8%Jan 20264.5%Sep 20265th
Strong0.54% → 0.5%0.79%Jan 20260.39%Nov 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Yellow’s estimated Share of Search among parcel Tape brands worldwide increased from 54.1% to 62%.
  • Across the 12 months ending September 2026, Scotch’s estimated Share of Search among parcel Tape brands worldwide decreased from 13.3% to 12.5%.
  • Across the 12 months ending September 2026, Kraft’s estimated Share of Search among parcel Tape brands worldwide increased from 7.3% to 10.2%.
  • Across the 12 months ending September 2026, WHSmith’s estimated Share of Search among parcel Tape brands worldwide decreased from 19.9% to 10.2%.
  • Across the 12 months ending September 2026, Yellow’s estimated Share of Search among parcel Tape brands worldwide peaked at 63.6% in July 2026 and was lowest at 53.4% in January 2026.
  • Across the 12 months ending September 2026, Scotch’s estimated Share of Search among parcel Tape brands worldwide peaked at 19.7% in January 2026 and was lowest at 12% in November 2025.
  • Across the 12 months ending September 2026, Kraft’s estimated Share of Search among parcel Tape brands worldwide peaked at 10.2% in September 2026 and was lowest at 6.9% in April 2026.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among parcel Tape brands worldwide peaked at 5.8% in January 2026 and was lowest at 4.5% in September 2026.
  • Across the 12 months ending September 2026, Scotch rose from 3rd to 2nd among parcel Tape brands worldwide.
  • Across the 12 months ending September 2026, Kraft rose from 4th to 3rd among parcel Tape brands worldwide.
  • Across the 12 months ending September 2026, WHSmith fell from 2nd to 4th among parcel Tape brands worldwide.
  • Across the 12 months ending September 2026, Blue and Strong held steady: their estimated Share of Search among parcel Tape brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for parcel Tape brands worldwide in September 2026?

  1. In September 2026, Kraft overtook WHSmith to rank 3rd among parcel Tape brands worldwide, with 10.2% estimated Share of Search.

  2. In September 2026, Yellow gained estimated Share of Search among parcel Tape brands worldwide, from 61.1% to 62%.

  3. In September 2026, WHSmith lost estimated Share of Search among parcel Tape brands worldwide, from 12.3% to 10.2%.

  4. In September 2026, Blue lost estimated Share of Search among parcel Tape brands worldwide, from 5.4% to 4.5%.

  5. Estimated monthly branded searches for Scotch worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  6. Estimated monthly branded searches for Strong worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

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