How popular isKraft in search?
In September 2026, there were an estimated 201K branded searches for Kraft worldwide which is up 21.8% over the last 12 months. Kraft holds 10.2% estimated Share of Search among parcel Tape brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which parcel Tape brands compete with Kraft?
Share of Search by month for Yellow, Scotch, Kraft, WHSmith, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | Yellow | Scotch | Kraft | WHSmith | Blue | Strong |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 13.3% | 7.3% | 19.9% | 4.8% | 0.54% |
| Nov 2025 | 59.8% | 12% | 8% | 14.7% | 5.1% | 0.39% |
| Dec 2025 | 56.3% | 13.8% | 7.5% | 16.9% | 5% | 0.45% |
| Jan 2026 | 53.4% | 19.7% | 7.2% | 13.2% | 5.8% | 0.79% |
| Feb 2026 | 62.5% | 12.6% | 8.4% | 10.3% | 5.6% | 0.62% |
| Mar 2026 | 61.1% | 12.3% | 8.3% | 12.3% | 5.4% | 0.61% |
| Apr 2026 | 62.5% | 12.6% | 6.9% | 12.6% | 4.7% | 0.62% |
| May 2026 | 62.7% | 12.6% | 6.9% | 12.6% | 4.6% | 0.51% |
| Jun 2026 | 62.7% | 12.6% | 6.9% | 12.6% | 4.6% | 0.51% |
| Jul 2026 | 63.6% | 12.8% | 7% | 10.5% | 5.5% | 0.52% |
| Aug 2026 | 61.1% | 12.3% | 8.3% | 12.3% | 5.4% | 0.5% |
| Sep 2026 | 62% | 12.5% | 10.2% | 10.2% | 4.5% | 0.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62% | 1.2M | 0% | +0.9 points | |
| 2, held 2nd | 12.5% | 246K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 10.2% | 201K | +21.8% | +2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.2% | 201K | -18.3% | -2.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.5% | 88.8K | -18.2% | -0.9 points | |
| 6, held 6th | 0.5% | 9.9K | 0% | 0 points |
1.
Yellow62%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
Scotch
12.5%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Kraft
10.2%
Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2 points.
4.WHSmith
10.2%
Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -2.1 points.
5.
Blue4.5%
Held 5th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
6.
Strong0.5%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kraft and its closest rivals
Every comparison with Kraft
41 comparisons
- 8x8 vs Kraft
- Bunnings vs Kraft
- Cadillac vs Kraft
- Disney+ vs Kraft
- Gator vs Kraft
- Jim Beam vs Kraft
- Kraft vs Lowe's
- Kraft vs Marie's
- Kraft vs MINI
- Kraft vs Polaroid
- Kraft vs Pregnancy+
- Kraft vs Purple
- Kraft vs Sainsbury's
- Kraft vs Scotch
- Kraft vs WHSmith
- Kraft vs Yellow
- Heinz vs Kraft
- Jack Daniel's vs Kraft
- Kraft vs Oatly
- Hellmann's vs Kraft
- Kobalt vs Kraft
- Kraft vs Tillamook
- Blue vs Kraft
- Kraft vs Skippy
- Briannas vs Kraft
- Jif vs Kraft
- Duke's vs Kraft
- Kraft vs Newman's Own
- Kraft vs Wish-Bone
- Kraft vs Pic's
- Bega vs Kraft
- Kraft vs Primal Kitchen
- Hallmark vs Kraft
- Kraft vs Uline
- Kraft vs Nush
- Franklin vs Kraft
- Kraft vs Strong
- Anchor vs Kraft
- Ken's vs Kraft
- Honey vs Kraft
- Fix & Fogg vs Kraft
How has branded search demand for Kraft changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kraft worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among parcel Tape brands worldwide increased from 7.3% to 10.2%.
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among parcel Tape brands worldwide peaked at 10.2% in September 2026 and was lowest at 6.9% in April 2026.
- Across the 12 months ending September 2026, Kraft rose from 4th to 3rd among parcel Tape brands worldwide.
How did search popularity change for parcel Tape brands worldwide in September 2026?
6 changes
In September 2026, Kraft overtook WHSmith to rank 3rd among parcel Tape brands worldwide, with 10.2% estimated Share of Search.
In September 2026, Yellow gained estimated Share of Search among parcel Tape brands worldwide, from 61.1% to 62%.
In September 2026, WHSmith lost estimated Share of Search among parcel Tape brands worldwide, from 12.3% to 10.2%.
In September 2026, Blue lost estimated Share of Search among parcel Tape brands worldwide, from 5.4% to 4.5%.
Estimated monthly branded searches for Scotch worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Strong worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Kraft compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bull Float brands | 5th of 6 | 1% | Show ranking |
| Scrapbook brands | 6th of 6 | 1.1% | Show ranking |
| Christmas Wrapping Paper brands | 3rd of 5 | 1.4% | Show ranking |
| Cream Cheese brands | 3rd of 8 | 1.9% | Show ranking |
| Parcel Tape brands | 3rd of 6 | 10.2% | Shown above |
| Packing Tape brands | 3rd of 5 | 11.9% | Show ranking |
| Bbq Sauce brands | 2nd of 8 | 22.2% | Show ranking |
| Salad dressings | 2nd of 6 | 35.9% | Show ranking |
| Barbecue Sauce brands | 1st of 5 | 36.4% | Show ranking |
| Light Mayo brands | 1st of 3 | 53.9% | Show ranking |
| Peanut butter brands | 1st of 5 | 57.9% | Show ranking |
How is Kraft measured?
Brandwave collects information about searches that people make online using Kraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kraft
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Is Kraft your brand?
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