Honey vs Kraft:Which is searched more?
In September 2026, Kraft had more branded searches than Honey among bbq Sauce brands worldwide. Kraft was estimated to have 201K branded searches compared to Honey’s 2.9K, and held a 22.2% Share of Search versus Honey’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Honey or Kraft?
Compare the BBQ sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kraft, Honey. The figures are in the table below the chart.
View monthly share of search table
| Month | Jim Beam | Kraft | Heinz | Jack Daniel's | Duke's | Primal Kitchen | Franklin | Honey |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 17.5% | 21.3% | 21.3% | 4.3% | 2.4% | 0.86% | 0.31% |
| Nov 2025 | 31.7% | 21.2% | 17.4% | 21.2% | 5.3% | 1.9% | 1% | 0.38% |
| Dec 2025 | 48.2% | 14.4% | 9.7% | 21.6% | 3.6% | 1.3% | 0.71% | 0.58% |
| Jan 2026 | 31.3% | 17.2% | 17.2% | 20.9% | 7.7% | 3.4% | 1.5% | 0.69% |
| Feb 2026 | 42% | 18.8% | 15.4% | 15.4% | 4.7% | 2.5% | 0.92% | 0.33% |
| Mar 2026 | 29.8% | 20% | 20% | 20% | 6.1% | 2.7% | 1.2% | 0.35% |
| Apr 2026 | 30.9% | 16.9% | 20.7% | 20.7% | 6.3% | 2.8% | 1.2% | 0.45% |
| May 2026 | 30.5% | 16.7% | 20.5% | 20.5% | 7.6% | 2.8% | 1.2% | 0.3% |
| Jun 2026 | 31% | 17% | 20.8% | 20.8% | 6.3% | 2.8% | 1% | 0.24% |
| Jul 2026 | 31.8% | 17.4% | 17.4% | 21.3% | 7.9% | 2.9% | 1% | 0.25% |
| Aug 2026 | 33.9% | 18.6% | 18.6% | 18.6% | 5.6% | 3.1% | 1.1% | 0.61% |
| Sep 2026 | 33.3% | 22.2% | 18.3% | 18.3% | 4.5% | 2% | 1.1% | 0.32% |
How has the Honey and Kraft comparison changed over the last 12 months?
3 findings
- Kraft was ahead of Honey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honey’s estimated Share of Search among bbq Sauce brands worldwide moved from 0.31% to 0.32%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among bbq Sauce brands worldwide moved from 17.5% to 22.2%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for bbq Sauce brands worldwide in September 2026?
1 change
In September 2026, Kraft overtook Heinz and Jack Daniel's to rank 2nd among bbq Sauce brands worldwide, with 22.2% estimated Share of Search.
Other head-to-heads among bbq Sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Honey’s and Kraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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