Brandwave

How popular isHoney in search?

In August 2026, there were an estimated 5.4K branded searches for Honey worldwide which is up 86.2% over the last 11 months. Honey holds 0.38% estimated Share of Search among cashback platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Swagbucks47.8%
  2. TopCashback47.8%
  3. Ibotta3.5%
  4. Rakuten0.47%
  5. Honey0.38%
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Where does Honey compete?

Honey is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cashback platforms5th of 50.38%Shown below
Coupon browser extensions4th of 50.97%Show ranking

Which cashback platforms compete with Honey?

Honey against cashback platforms worldwide, by month

Share of Search by month for Swagbucks, TopCashback, Ibotta, Honey. The figures are in the table below the chart.

View monthly share of search table
MonthSwagbucksTopCashbackIbottaRakutenHoney
Oct 202552%42.8%4.7%0.34%0.15%
Nov 202538%56.3%5.1%0.46%0.17%
Dec 202547.8%47.8%3.5%0.39%0.39%
Jan 202652.4%43.1%3.9%0.28%0.35%
Feb 202652.6%43%3.9%0.42%0.19%
Mar 202647.9%47.9%3.5%0.47%0.17%
Apr 202652.5%43%3.9%0.42%0.23%
May 202652.2%42.7%4.7%0.34%0.15%
Jun 202648%48%3.5%0.38%0.14%
Jul 202647.9%47.9%3.5%0.47%0.14%
Aug 202647.8%47.8%3.5%0.47%0.38%
Sep 2026—————

  1. 1.Swagbucks

    47.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.TopCashback

    47.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Ibotta

    3.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rakuten

    0.47%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Honey

    0.38%

    Held 5th. 5.4K estimated branded searches, +184.2% vs prior month. Share +0.2 points.

Compare search popularity between Honey and its closest rivals

How has branded search demand for Honey changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Honey worldwide rose from 2.9K to 5.4K.
  • Across the 11 months ending August 2026, Honey’s estimated Share of Search among cashback platforms worldwide held steady, from 0.15% to 0.38%.

How did search popularity change for cashback platforms worldwide in August 2026?

  1. Swagbucks’ estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 52.2% to 47.8% in August 2026.

  2. Ibotta’s estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 4.7% to 3.5% in August 2026.

  3. Estimated monthly branded searches for Honey worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.

  4. Estimated monthly branded searches for TopCashback worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How is Honey measured?

Brandwave collects information about searches that people make online using Honey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honey paypal

Do you work for Honey? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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