Brandwave

How popular isHoney in search?

In August 2026, there were an estimated 5.4K branded searches for Honey worldwide which is up 86.2% over the last 11 months. Honey holds 0.97% estimated Share of Search among coupon browser extensions worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Capital One Shopping65.9%
  2. RetailMeNot24.2%
  3. Coupert8.9%
  4. Honey0.97%
  5. Karma0.09%
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Which coupon browser extensions compete with Honey?

Honey against coupon browser extensions worldwide, by month

Share of Search by month for Capital One Shopping, RetailMeNot, Coupert, Honey. The figures are in the table below the chart.

View monthly share of search table
MonthCapital One ShoppingRetailMeNotCoupertHoneyKarma
Oct 202541.9%41.9%15.4%0.74%0.18%
Nov 202543.1%43.1%13%0.63%0.13%
Dec 202543.8%43.8%10.8%1.4%0.11%
Jan 202646.3%38%14%1.5%0.14%
Feb 202652.9%35.5%10.7%0.76%0.16%
Mar 202653%35.6%10.7%0.63%0.13%
Apr 202656.6%31.1%11.4%0.83%0.14%
May 202656.8%31.2%11.4%0.55%0.11%
Jun 202656.8%31.2%11.4%0.44%0.11%
Jul 202661.7%27.7%10.1%0.39%0.1%
Aug 202665.9%24.2%8.9%0.97%0.09%
Sep 2026—————

  1. 1.Capital One Shopping

    65.9%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  2. 2.RetailMeNot

    24.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.Coupert

    8.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Honey

    0.97%

    Held 4th. 5.4K estimated branded searches, +184.2% vs prior month. Share +0.6 points.

  5. 5.Karma

    0.09%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Honey and its closest rivals

How has branded search demand for Honey changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Honey worldwide rose from 2.9K to 5.4K.
  • Across the 11 months ending August 2026, Honey’s estimated Share of Search among coupon browser extensions worldwide peaked at 1.5% in January 2026 and was lowest at 0.39% in July 2026.

How did search popularity change for coupon browser extensions worldwide in August 2026?

  1. In August 2026, Capital One Shopping gained estimated Share of Search among coupon browser extensions worldwide, from 61.7% to 65.9%.

  2. In August 2026, Honey gained estimated Share of Search among coupon browser extensions worldwide, from 0.39% to 0.97%.

  3. In August 2026, RetailMeNot lost estimated Share of Search among coupon browser extensions worldwide, from 27.7% to 24.2%.

  4. In August 2026, Coupert lost estimated Share of Search among coupon browser extensions worldwide, from 10.1% to 8.9%.

  5. Estimated monthly branded searches for Karma worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

Where does Honey compete?

Honey is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cashback platforms5th of 50.38%Show ranking
Coupon browser extensions4th of 50.97%Shown above

How is Honey measured?

Brandwave collects information about searches that people make online using Honey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honey paypal

Do you work for Honey? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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