Brandwave

Cashback platforms:Which brands are most popular in search?

Swagbucks and TopCashback share the highest estimated Share of Search among cashback platforms worldwide, at 47.8% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Swagbucks47.8%
  2. TopCashback47.8%
  3. Ibotta3.5%
  4. Rakuten0.47%
  5. Honey0.38%

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Share of SearchLeaderboard

Compare the platforms that pay cashback on purchases. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cashback platforms worldwide, by month

Share of Search by month for Swagbucks, TopCashback, Ibotta. The figures are in the table below the chart.

View monthly share of search table
MonthSwagbucksTopCashbackIbottaRakutenHoney
Oct 202552%42.8%4.7%0.34%0.15%
Nov 202538%56.3%5.1%0.46%0.17%
Dec 202547.8%47.8%3.5%0.39%0.39%
Jan 202652.4%43.1%3.9%0.28%0.35%
Feb 202652.6%43%3.9%0.42%0.19%
Mar 202647.9%47.9%3.5%0.47%0.17%
Apr 202652.5%43%3.9%0.42%0.23%
May 202652.2%42.7%4.7%0.34%0.15%
Jun 202648%48%3.5%0.38%0.14%
Jul 202647.9%47.9%3.5%0.47%0.14%
Aug 202647.8%47.8%3.5%0.47%0.38%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Swagbucks

    47.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.TopCashback

    47.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Ibotta

    3.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rakuten

    0.47%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Honey

    0.38%

    Held 5th. 5.4K estimated branded searches, +184.2% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among cashback platforms worldwide?

Swagbucks and TopCashback share the highest estimated Share of Search among cashback platforms worldwide, at 47.8% in August 2026.

Global cashback platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Swagbucks52% → 47.8%52.6%Feb 202638%Nov 20251st
TopCashback42.8% → 47.8%56.3%Nov 202542.7%May 20262nd
Ibotta4.7% → 3.5%5.1%Nov 20253.5%Aug 20263rd
Rakuten0.34% → 0.47%0.47%Mar 20260.28%Jan 20264th
Honey0.15% → 0.38%0.39%Dec 20250.14%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Swagbucks’ estimated Share of Search among cashback platforms worldwide decreased from 52% to 47.8%.
  • Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback platforms worldwide increased from 42.8% to 47.8%.
  • Across the 11 months ending August 2026, Ibotta’s estimated Share of Search among cashback platforms worldwide decreased from 4.7% to 3.5%.
  • Across the 11 months ending August 2026, Swagbucks’ estimated Share of Search among cashback platforms worldwide peaked at 52.6% in February 2026 and was lowest at 38% in November 2025.
  • Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback platforms worldwide peaked at 56.3% in November 2025 and was lowest at 42.7% in May 2026.
  • Across the 11 months ending August 2026, Ibotta’s estimated Share of Search among cashback platforms worldwide peaked at 5.1% in November 2025 and was lowest at 3.5% in August 2026.
  • Across the 11 months ending August 2026, Rakuten and Honey held steady: their estimated Share of Search among cashback platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for cashback platforms worldwide in August 2026?

  1. Swagbucks’ estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 52.2% to 47.8% in August 2026.

  2. Ibotta’s estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 4.7% to 3.5% in August 2026.

  3. Estimated monthly branded searches for Honey worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.

  4. Estimated monthly branded searches for TopCashback worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

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