Swagbucks vs TopCashback:Which is more popular by branded search?
In August 2026, Swagbucks and TopCashback were level on Share of Search among cashback platforms worldwide, with an estimated 673K branded searches each, at 47.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
Follow Swagbucks vs TopCashback and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Swagbucks or TopCashback?
Compare the platforms that pay cashback on purchases. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swagbucks, TopCashback. The figures are in the table below the chart.
View monthly share of search table
| Month | Swagbucks | TopCashback | Ibotta | Rakuten | Honey |
|---|---|---|---|---|---|
| Oct 2025 | 52% | 42.8% | 4.7% | 0.34% | 0.15% |
| Nov 2025 | 38% | 56.3% | 5.1% | 0.46% | 0.17% |
| Dec 2025 | 47.8% | 47.8% | 3.5% | 0.39% | 0.39% |
| Jan 2026 | 52.4% | 43.1% | 3.9% | 0.28% | 0.35% |
| Feb 2026 | 52.6% | 43% | 3.9% | 0.42% | 0.19% |
| Mar 2026 | 47.9% | 47.9% | 3.5% | 0.47% | 0.17% |
| Apr 2026 | 52.5% | 43% | 3.9% | 0.42% | 0.23% |
| May 2026 | 52.2% | 42.7% | 4.7% | 0.34% | 0.15% |
| Jun 2026 | 48% | 48% | 3.5% | 0.38% | 0.14% |
| Jul 2026 | 47.9% | 47.9% | 3.5% | 0.47% | 0.14% |
| Aug 2026 | 47.8% | 47.8% | 3.5% | 0.47% | 0.38% |
| Sep 2026 | — | — | — | — | — |
How has the Swagbucks and TopCashback comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: TopCashback took it in November 2025, Swagbucks took it in January 2026.
- Across the 11 months ending August 2026, Swagbucks’ estimated Share of Search among cashback platforms worldwide moved from 52% to 47.8%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback platforms worldwide moved from 42.8% to 47.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for cashback platforms worldwide in August 2026?
2 changes
Swagbucks’ estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 52.2% to 47.8% in August 2026.
Estimated monthly branded searches for TopCashback worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Swagbucks’ and TopCashback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swagbucks
1 branded search term
- swagbucks
TopCashback
1 branded search term
- topcashback
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.