Brandwave

How popular isTopCashback in search?

In August 2026, there were an estimated 673K branded searches for TopCashback worldwide which is down 18.2% over the last 11 months. TopCashback holds 47.8% estimated Share of Search among cashback platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Swagbucks47.8%
  2. TopCashback47.8%
  3. Ibotta3.5%
  4. Rakuten0.47%
  5. Honey0.38%
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Which cashback platforms compete with TopCashback?

TopCashback against cashback platforms worldwide, by month

Share of Search by month for Swagbucks, TopCashback, Ibotta. The figures are in the table below the chart.

View monthly share of search table
MonthSwagbucksTopCashbackIbottaRakutenHoney
Oct 202552%42.8%4.7%0.34%0.15%
Nov 202538%56.3%5.1%0.46%0.17%
Dec 202547.8%47.8%3.5%0.39%0.39%
Jan 202652.4%43.1%3.9%0.28%0.35%
Feb 202652.6%43%3.9%0.42%0.19%
Mar 202647.9%47.9%3.5%0.47%0.17%
Apr 202652.5%43%3.9%0.42%0.23%
May 202652.2%42.7%4.7%0.34%0.15%
Jun 202648%48%3.5%0.38%0.14%
Jul 202647.9%47.9%3.5%0.47%0.14%
Aug 202647.8%47.8%3.5%0.47%0.38%
Sep 2026—————

  1. 1.Swagbucks

    47.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.TopCashback

    47.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Ibotta

    3.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rakuten

    0.47%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Honey

    0.38%

    Held 5th. 5.4K estimated branded searches, +184.2% vs prior month. Share +0.2 points.

Compare search popularity between TopCashback and its closest rivals

How has branded search demand for TopCashback changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TopCashback worldwide fell from 823K to 673K.
  • Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback platforms worldwide increased from 42.8% to 47.8%.
  • Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback platforms worldwide peaked at 56.3% in November 2025 and was lowest at 42.7% in May 2026.

How did search popularity change for cashback platforms worldwide in August 2026?

  1. Swagbucks’ estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 52.2% to 47.8% in August 2026.

  2. Ibotta’s estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 4.7% to 3.5% in August 2026.

  3. Estimated monthly branded searches for Honey worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.

  4. Estimated monthly branded searches for TopCashback worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How is TopCashback measured?

Brandwave collects information about searches that people make online using TopCashback’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • topcashback

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How the Brand Demand Index is measured

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