Rakuten vs TopCashback:Which is more popular by branded search?
In August 2026, TopCashback had more branded searches than Rakuten among cashback platforms worldwide. TopCashback was estimated to have 673K branded searches compared to Rakuten’s 6.6K, and held a 47.8% Share of Search versus Rakuten’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rakuten or TopCashback?
Compare the platforms that pay cashback on purchases. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TopCashback, Rakuten. The figures are in the table below the chart.
View monthly share of search table
| Month | Swagbucks | TopCashback | Ibotta | Rakuten | Honey |
|---|---|---|---|---|---|
| Oct 2025 | 52% | 42.8% | 4.7% | 0.34% | 0.15% |
| Nov 2025 | 38% | 56.3% | 5.1% | 0.46% | 0.17% |
| Dec 2025 | 47.8% | 47.8% | 3.5% | 0.39% | 0.39% |
| Jan 2026 | 52.4% | 43.1% | 3.9% | 0.28% | 0.35% |
| Feb 2026 | 52.6% | 43% | 3.9% | 0.42% | 0.19% |
| Mar 2026 | 47.9% | 47.9% | 3.5% | 0.47% | 0.17% |
| Apr 2026 | 52.5% | 43% | 3.9% | 0.42% | 0.23% |
| May 2026 | 52.2% | 42.7% | 4.7% | 0.34% | 0.15% |
| Jun 2026 | 48% | 48% | 3.5% | 0.38% | 0.14% |
| Jul 2026 | 47.9% | 47.9% | 3.5% | 0.47% | 0.14% |
| Aug 2026 | 47.8% | 47.8% | 3.5% | 0.47% | 0.38% |
| Sep 2026 | — | — | — | — | — |
How has the Rakuten and TopCashback comparison changed over the last 12 months?
3 findings
- TopCashback was ahead of Rakuten in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rakuten’s estimated Share of Search among cashback platforms worldwide moved from 0.34% to 0.47%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback platforms worldwide moved from 42.8% to 47.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for cashback platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for TopCashback worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rakuten’s and TopCashback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rakuten
1 branded search term
- rakuten rewards
TopCashback
1 branded search term
- topcashback
Put your own brand in this comparison
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