How popular isRakuten in search?
In August 2026, there were an estimated 6.6K branded searches for Rakuten worldwide which held steady over the last 11 months. Rakuten holds 0.47% estimated Share of Search among cashback platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Swagbucks47.8%
TopCashback47.8%
Ibotta3.5%
Rakuten0.47%
Honey0.38%
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Which cashback platforms compete with Rakuten?
Share of Search by month for Swagbucks, TopCashback, Ibotta, Rakuten. The figures are in the table below the chart.
View monthly share of search table
| Month | Swagbucks | TopCashback | Ibotta | Rakuten | Honey |
|---|---|---|---|---|---|
| Oct 2025 | 52% | 42.8% | 4.7% | 0.34% | 0.15% |
| Nov 2025 | 38% | 56.3% | 5.1% | 0.46% | 0.17% |
| Dec 2025 | 47.8% | 47.8% | 3.5% | 0.39% | 0.39% |
| Jan 2026 | 52.4% | 43.1% | 3.9% | 0.28% | 0.35% |
| Feb 2026 | 52.6% | 43% | 3.9% | 0.42% | 0.19% |
| Mar 2026 | 47.9% | 47.9% | 3.5% | 0.47% | 0.17% |
| Apr 2026 | 52.5% | 43% | 3.9% | 0.42% | 0.23% |
| May 2026 | 52.2% | 42.7% | 4.7% | 0.34% | 0.15% |
| Jun 2026 | 48% | 48% | 3.5% | 0.38% | 0.14% |
| Jul 2026 | 47.9% | 47.9% | 3.5% | 0.47% | 0.14% |
| Aug 2026 | 47.8% | 47.8% | 3.5% | 0.47% | 0.38% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 673K | 0% | -0.1 points | |
| 2, held 2nd | 47.8% | 673K | 0% | -0.1 points | |
| 3, held 3rd | 3.5% | 49.5K | 0% | 0 points | |
| 4, held 4th | 0.47% | 6.6K | 0% | 0 points | |
| 5, held 5th | 0.38% | 5.4K | +184.2% | +0.2 points |
47.8%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
47.8%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Ibotta3.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Rakuten0.47%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Honey0.38%
Held 5th. 5.4K estimated branded searches, +184.2% vs prior month. Share +0.2 points.
Compare search popularity between Rakuten and its closest rivals
How has branded search demand for Rakuten changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rakuten worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Rakuten’s estimated Share of Search among cashback platforms worldwide held steady, from 0.34% to 0.47%.
How did search popularity change for cashback platforms worldwide in August 2026?
4 changes
Swagbucks’ estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 52.2% to 47.8% in August 2026.
Ibotta’s estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 4.7% to 3.5% in August 2026.
Estimated monthly branded searches for Honey worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.
Estimated monthly branded searches for TopCashback worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How is Rakuten measured?
Brandwave collects information about searches that people make online using Rakuten’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rakuten rewards
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