Honey vs Rakuten:Which is more popular by branded search?
In August 2026, Rakuten had more branded searches than Honey among cashback platforms worldwide. Rakuten was estimated to have 6.6K branded searches compared to Honey’s 5.4K, and held a 0.47% Share of Search versus Honey’s 0.38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Honey or Rakuten?
Compare the platforms that pay cashback on purchases. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rakuten, Honey. The figures are in the table below the chart.
View monthly share of search table
| Month | Swagbucks | TopCashback | Ibotta | Rakuten | Honey |
|---|---|---|---|---|---|
| Oct 2025 | 52% | 42.8% | 4.7% | 0.34% | 0.15% |
| Nov 2025 | 38% | 56.3% | 5.1% | 0.46% | 0.17% |
| Dec 2025 | 47.8% | 47.8% | 3.5% | 0.39% | 0.39% |
| Jan 2026 | 52.4% | 43.1% | 3.9% | 0.28% | 0.35% |
| Feb 2026 | 52.6% | 43% | 3.9% | 0.42% | 0.19% |
| Mar 2026 | 47.9% | 47.9% | 3.5% | 0.47% | 0.17% |
| Apr 2026 | 52.5% | 43% | 3.9% | 0.42% | 0.23% |
| May 2026 | 52.2% | 42.7% | 4.7% | 0.34% | 0.15% |
| Jun 2026 | 48% | 48% | 3.5% | 0.38% | 0.14% |
| Jul 2026 | 47.9% | 47.9% | 3.5% | 0.47% | 0.14% |
| Aug 2026 | 47.8% | 47.8% | 3.5% | 0.47% | 0.38% |
| Sep 2026 | — | — | — | — | — |
How has the Honey and Rakuten comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Honey took it in January 2026, Rakuten took it in February 2026.
- Across the 11 months ending August 2026, Honey’s estimated Share of Search among cashback platforms worldwide moved from 0.15% to 0.38%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
- Across the 11 months ending August 2026, Rakuten’s estimated Share of Search among cashback platforms worldwide moved from 0.34% to 0.47%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for cashback platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Honey worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Honey’s and Rakuten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.