Honey vs Ibotta:Which is more popular by branded search?
In August 2026, Ibotta had more branded searches than Honey among cashback platforms worldwide. Ibotta was estimated to have 49.5K branded searches compared to Honey’s 5.4K, and held a 3.5% Share of Search versus Honey’s 0.38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Honey or Ibotta?
Compare the platforms that pay cashback on purchases. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ibotta, Honey. The figures are in the table below the chart.
View monthly share of search table
| Month | Swagbucks | TopCashback | Ibotta | Rakuten | Honey |
|---|---|---|---|---|---|
| Oct 2025 | 52% | 42.8% | 4.7% | 0.34% | 0.15% |
| Nov 2025 | 38% | 56.3% | 5.1% | 0.46% | 0.17% |
| Dec 2025 | 47.8% | 47.8% | 3.5% | 0.39% | 0.39% |
| Jan 2026 | 52.4% | 43.1% | 3.9% | 0.28% | 0.35% |
| Feb 2026 | 52.6% | 43% | 3.9% | 0.42% | 0.19% |
| Mar 2026 | 47.9% | 47.9% | 3.5% | 0.47% | 0.17% |
| Apr 2026 | 52.5% | 43% | 3.9% | 0.42% | 0.23% |
| May 2026 | 52.2% | 42.7% | 4.7% | 0.34% | 0.15% |
| Jun 2026 | 48% | 48% | 3.5% | 0.38% | 0.14% |
| Jul 2026 | 47.9% | 47.9% | 3.5% | 0.47% | 0.14% |
| Aug 2026 | 47.8% | 47.8% | 3.5% | 0.47% | 0.38% |
| Sep 2026 | — | — | — | — | — |
How has the Honey and Ibotta comparison changed over the last 12 months?
3 findings
- Ibotta was ahead of Honey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honey’s estimated Share of Search among cashback platforms worldwide moved from 0.15% to 0.38%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
- Across the 11 months ending August 2026, Ibotta’s estimated Share of Search among cashback platforms worldwide moved from 4.7% to 3.5%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
How did search popularity change for cashback platforms worldwide in August 2026?
2 changes
Ibotta’s estimated Share of Search among cashback platforms worldwide has lost ground for 3 months in a row, from 4.7% to 3.5% in August 2026.
Estimated monthly branded searches for Honey worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Honey’s and Ibotta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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