BBQ sauce brands:Which are searched most?
In September 2026, Kraft was the most searched among BBQ sauce brands worldwide, with an estimated 201K branded searches and 47.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Kraft47.3%
Heinz38.8%
Duke's9.6%
Primal Kitchen4.3%
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Share of SearchLeaderboard
Compare the BBQ sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kraft, Heinz, Duke's, Primal Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Heinz | Duke's | Primal Kitchen |
|---|---|---|---|---|
| Oct 2025 | 38.5% | 46.8% | 9.5% | 5.2% |
| Nov 2025 | 46.3% | 38% | 11.5% | 4.2% |
| Dec 2025 | 49.8% | 33.4% | 12.3% | 4.5% |
| Jan 2026 | 37.7% | 37.7% | 17% | 7.6% |
| Feb 2026 | 45.4% | 37.2% | 11.3% | 6.1% |
| Mar 2026 | 41% | 41% | 12.5% | 5.5% |
| Apr 2026 | 36.3% | 44.3% | 13.4% | 6% |
| May 2026 | 35.2% | 43.1% | 15.9% | 5.8% |
| Jun 2026 | 36.3% | 44.4% | 13.4% | 6% |
| Jul 2026 | 38.2% | 38.2% | 17.2% | 6.3% |
| Aug 2026 | 40.5% | 40.5% | 12.2% | 6.7% |
| Sep 2026 | 47.3% | 38.8% | 9.6% | 4.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.3% | 201K | +21.8% | +6.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38.8% | 165K | 0% | -1.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.6% | 40.9K | -17.9% | -2.6 points | |
| 4, held 4th | 4.3% | 18.1K | -33.2% | -2.4 points |
1.
47.3%
Moved from 2nd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +6.7 points.
2.
Heinz38.8%
Moved from 1st to 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
Duke's9.6%
Held 3rd. 40.9K estimated branded searches, -17.9% vs prior month. Share -2.6 points.
4.3%
Held 4th. 18.1K estimated branded searches, -33.2% vs prior month. Share -2.4 points.
Compare search popularity between leading brands
- Kraft vs Heinz: compare search popularity
- Kraft vs Duke's: compare search popularity
- Kraft vs Primal Kitchen: compare search popularity
- Heinz vs Duke's: compare search popularity
- Heinz vs Primal Kitchen: compare search popularity
- Duke's vs Primal Kitchen: compare search popularity
- Compare any of these brands
Which brand is most popular in search among BBQ sauce brands worldwide?
4 brands
In September 2026, Kraft was the most searched among BBQ sauce brands worldwide, with an estimated 201K branded searches and 47.3% estimated Share of Search within this set. Heinz is in 2nd place, 8.5 percentage points behind at 38.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kraft | 38.5% → 47.3% | 49.8%Dec 2025 | 35.2%May 2026 | 2nd → 1st |
| Heinz | 46.8% → 38.8% | 46.8%Oct 2025 | 33.4%Dec 2025 | 1st → 2nd |
| Duke's | 9.5% → 9.6% | 17.2%Jul 2026 | 9.5%Oct 2025 | 3rd |
| Primal Kitchen | 5.2% → 4.3% | 7.6%Jan 2026 | 4.2%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among BBQ sauce brands worldwide increased from 38.5% to 47.3%.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among BBQ sauce brands worldwide decreased from 46.8% to 38.8%.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among BBQ sauce brands worldwide decreased from 5.2% to 4.3%.
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among BBQ sauce brands worldwide peaked at 49.8% in December 2025 and was lowest at 35.2% in May 2026.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among BBQ sauce brands worldwide peaked at 46.8% in October 2025 and was lowest at 33.4% in December 2025.
- Across the 12 months ending September 2026, Duke's’ estimated Share of Search among BBQ sauce brands worldwide peaked at 17.2% in July 2026 and was lowest at 9.5% in October 2025.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among BBQ sauce brands worldwide peaked at 7.6% in January 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, Kraft rose from 2nd to 1st among BBQ sauce brands worldwide.
- Across the 12 months ending September 2026, Heinz fell from 1st to 2nd among BBQ sauce brands worldwide.
- Across the 12 months ending September 2026, Duke's held steady: its estimated Share of Search among BBQ sauce brands worldwide moved less than 0.5 percentage points.
How did search popularity change for BBQ sauce brands worldwide in September 2026?
4 changes
In September 2026, Kraft overtook Heinz to become the leader among BBQ sauce brands worldwide, with 47.3% estimated Share of Search.
In September 2026, Duke's lost estimated Share of Search among BBQ sauce brands worldwide, from 12.2% to 9.6%.
In September 2026, Primal Kitchen lost estimated Share of Search among BBQ sauce brands worldwide, from 6.7% to 4.3%.
In September 2026, Heinz lost estimated Share of Search among BBQ sauce brands worldwide, from 40.5% to 38.8%.
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