Kraft vs Newman's Own:Which is more popular by branded search?

Name: Kraft vs Newman's Own: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kraft had more branded searches than Newman's Own among salad dressings worldwide. Kraft was estimated to have 165K branded searches compared to Newman's Own’s 22.2K, and held a 59.7% Share of Search versus Newman's Own’s 8%. These are worldwide searches for English-language branded terms.

Share of Search among salad dressings worldwide in August 2026Which is more popular in search, Kraft or Newman's Own?

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Which is more popular in search, Kraft or Newman's Own?

Compare the salad dressings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kraft and Newman's Own among salad dressings worldwide, by month

Month	Kraft	Briannas	Newman's Own	Wish-Bone	Ken's	Marie's
Oct 2025	60.2%	22.1%	6.6%	8.1%	2.4%	0.58%
Nov 2025	67.2%	16.5%	4.9%	9.1%	1.8%	0.43%
Dec 2025	64.8%	19.5%	4.8%	8.7%	1.7%	0.42%
Jan 2026	59.2%	21.7%	6.5%	9.7%	2.4%	0.47%
Feb 2026	61.8%	18.5%	8.3%	8.3%	2.5%	0.6%
Mar 2026	60.3%	22.1%	6.6%	8.1%	2.4%	0.47%
Apr 2026	55.4%	24.8%	7.4%	9.1%	2.7%	0.53%
May 2026	55.4%	24.8%	7.4%	9.1%	2.7%	0.53%
Jun 2026	55.4%	24.8%	7.4%	9.1%	2.7%	0.53%
Jul 2026	53.4%	23.9%	8.8%	10.7%	2.6%	0.51%
Aug 2026	59.7%	21.9%	8%	8%	2%	0.36%
Sep 2026	—	—	—	—	—	—

How has the Kraft and Newman's Own comparison changed over the last 12 months?

3 findings

Kraft was ahead of Newman's Own in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Kraft’s estimated Share of Search among salad dressings worldwide moved from 60.2% to 59.7%, and its estimated monthly branded searches held steady at 165K.
Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salad dressings worldwide moved from 6.6% to 8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for salad dressings worldwide in August 2026?

2 changes

In August 2026, Kraft gained estimated Share of Search among salad dressings worldwide, from 53.4% to 59.7%.
In August 2026, Newman's Own lost estimated Share of Search among salad dressings worldwide, from 8.8% to 8%.

How each brand is measured

Brandwave collects information about searches that people make online using Kraft’s and Newman's Own’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.