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Salad dressings:Which brands are most popular in search?

In August 2026, Kraft was the most searched among salad dressings worldwide, with an estimated 165K branded searches and 59.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kraft59.7%
  2. Briannas21.9%
  3. Newman's Own8%
  4. Wish-Bone8%
  5. Ken's2%
  6. Marie's0.36%

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Share of SearchLeaderboard

Compare the salad dressings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among salad dressings worldwide, by month

Share of Search by month for Kraft, Briannas, Newman's Own, Wish-Bone. The figures are in the table below the chart.

View monthly share of search table
MonthKraftBriannasNewman's OwnWish-BoneKen'sMarie's
Oct 202560.2%22.1%6.6%8.1%2.4%0.58%
Nov 202567.2%16.5%4.9%9.1%1.8%0.43%
Dec 202564.8%19.5%4.8%8.7%1.7%0.42%
Jan 202659.2%21.7%6.5%9.7%2.4%0.47%
Feb 202661.8%18.5%8.3%8.3%2.5%0.6%
Mar 202660.3%22.1%6.6%8.1%2.4%0.47%
Apr 202655.4%24.8%7.4%9.1%2.7%0.53%
May 202655.4%24.8%7.4%9.1%2.7%0.53%
Jun 202655.4%24.8%7.4%9.1%2.7%0.53%
Jul 202653.4%23.9%8.8%10.7%2.6%0.51%
Aug 202659.7%21.9%8%8%2%0.36%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kraft

    59.7%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +6.3 points.

  2. 2.Briannas

    21.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Newman's Own

    8%

    Moved from 4th to 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Wish-Bone

    8%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.7 points.

  5. 5.Ken's

    2%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Marie's

    0.36%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among salad dressings worldwide?

In August 2026, Kraft was the most searched among salad dressings worldwide, with an estimated 165K branded searches and 59.7% estimated Share of Search within this set. Briannas is in 2nd place, 37.8 percentage points behind at 21.9% Share of Search.

Global salad dressings, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kraft60.2% → 59.7%67.2%Nov 202553.4%Jul 20261st
Briannas22.1% → 21.9%24.8%Apr 202616.5%Nov 20252nd
Newman's Own6.6% → 8%8.8%Jul 20264.8%Dec 20254th → 3rd
Wish-Bone8.1% → 8%10.7%Jul 20268%Aug 20263rd → 4th
Ken's2.4% → 2%2.7%Apr 20261.7%Dec 20255th
Marie's0.58% → 0.36%0.6%Feb 20260.36%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kraft’s estimated Share of Search among salad dressings worldwide decreased from 60.2% to 59.7%.
  • Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salad dressings worldwide increased from 6.6% to 8%.
  • Across the 11 months ending August 2026, Kraft’s estimated Share of Search among salad dressings worldwide peaked at 67.2% in November 2025 and was lowest at 53.4% in July 2026.
  • Across the 11 months ending August 2026, Briannas’ estimated Share of Search among salad dressings worldwide peaked at 24.8% in April 2026 and was lowest at 16.5% in November 2025.
  • Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salad dressings worldwide peaked at 8.8% in July 2026 and was lowest at 4.8% in December 2025.
  • Across the 11 months ending August 2026, Wish-Bone’s estimated Share of Search among salad dressings worldwide peaked at 10.7% in July 2026 and was lowest at 8% in August 2026.
  • Across the 11 months ending August 2026, Newman's Own rose from 4th to 3rd among salad dressings worldwide.
  • Across the 11 months ending August 2026, Wish-Bone fell from 3rd to 4th among salad dressings worldwide.
  • Across the 11 months ending August 2026, Briannas, Ken's and Marie's held steady: their estimated Share of Search among salad dressings worldwide each moved less than 0.5 percentage points.

How did search popularity change for salad dressings worldwide in August 2026?

  1. In August 2026, Kraft gained estimated Share of Search among salad dressings worldwide, from 53.4% to 59.7%.

  2. In August 2026, Wish-Bone lost estimated Share of Search among salad dressings worldwide, from 10.7% to 8%.

  3. In August 2026, Briannas lost estimated Share of Search among salad dressings worldwide, from 23.9% to 21.9%.

  4. In August 2026, Newman's Own lost estimated Share of Search among salad dressings worldwide, from 8.8% to 8%.

  5. In August 2026, Ken's lost estimated Share of Search among salad dressings worldwide, from 2.6% to 2%.

  6. Estimated monthly branded searches for Marie's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

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