Marie's vs Newman's Own:Which is more popular by branded search?
In August 2026, Newman's Own had more branded searches than Marie's among salad dressings worldwide. Newman's Own was estimated to have 22.2K branded searches compared to Marie's’ 1K, and held an 8% Share of Search versus Marie's’ 0.36%. These are worldwide searches for English-language branded terms.
Follow Marie's vs Newman's Own and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Marie's or Newman's Own?
Compare the salad dressings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Newman's Own, Marie's. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Briannas | Newman's Own | Wish-Bone | Ken's | Marie's |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 22.1% | 6.6% | 8.1% | 2.4% | 0.58% |
| Nov 2025 | 67.2% | 16.5% | 4.9% | 9.1% | 1.8% | 0.43% |
| Dec 2025 | 64.8% | 19.5% | 4.8% | 8.7% | 1.7% | 0.42% |
| Jan 2026 | 59.2% | 21.7% | 6.5% | 9.7% | 2.4% | 0.47% |
| Feb 2026 | 61.8% | 18.5% | 8.3% | 8.3% | 2.5% | 0.6% |
| Mar 2026 | 60.3% | 22.1% | 6.6% | 8.1% | 2.4% | 0.47% |
| Apr 2026 | 55.4% | 24.8% | 7.4% | 9.1% | 2.7% | 0.53% |
| May 2026 | 55.4% | 24.8% | 7.4% | 9.1% | 2.7% | 0.53% |
| Jun 2026 | 55.4% | 24.8% | 7.4% | 9.1% | 2.7% | 0.53% |
| Jul 2026 | 53.4% | 23.9% | 8.8% | 10.7% | 2.6% | 0.51% |
| Aug 2026 | 59.7% | 21.9% | 8% | 8% | 2% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Marie's and Newman's Own comparison changed over the last 12 months?
3 findings
- Newman's Own was ahead of Marie's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marie's’ estimated Share of Search among salad dressings worldwide moved from 0.58% to 0.36%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salad dressings worldwide moved from 6.6% to 8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for salad dressings worldwide in August 2026?
2 changes
In August 2026, Newman's Own lost estimated Share of Search among salad dressings worldwide, from 8.8% to 8%.
Estimated monthly branded searches for Marie's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Marie's’ and Newman's Own’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marie's
1 branded search term
- maries dressing
Newman's Own
1 branded search term
- newmans own
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.