How popular isWish-Bone in search?
In August 2026, there were an estimated 22.2K branded searches for Wish-Bone worldwide which held steady over the last 11 months. Wish-Bone holds 8% estimated Share of Search among salad dressings worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kraft59.7%
Briannas21.9%
Newman's Own8%
Wish-Bone8%Ken's2%
Marie's0.36%
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Which salad dressings compete with Wish-Bone?
Share of Search by month for Kraft, Briannas, Newman's Own, Wish-Bone. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Briannas | Newman's Own | Wish-Bone | Ken's | Marie's |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 22.1% | 6.6% | 8.1% | 2.4% | 0.58% |
| Nov 2025 | 67.2% | 16.5% | 4.9% | 9.1% | 1.8% | 0.43% |
| Dec 2025 | 64.8% | 19.5% | 4.8% | 8.7% | 1.7% | 0.42% |
| Jan 2026 | 59.2% | 21.7% | 6.5% | 9.7% | 2.4% | 0.47% |
| Feb 2026 | 61.8% | 18.5% | 8.3% | 8.3% | 2.5% | 0.6% |
| Mar 2026 | 60.3% | 22.1% | 6.6% | 8.1% | 2.4% | 0.47% |
| Apr 2026 | 55.4% | 24.8% | 7.4% | 9.1% | 2.7% | 0.53% |
| May 2026 | 55.4% | 24.8% | 7.4% | 9.1% | 2.7% | 0.53% |
| Jun 2026 | 55.4% | 24.8% | 7.4% | 9.1% | 2.7% | 0.53% |
| Jul 2026 | 53.4% | 23.9% | 8.8% | 10.7% | 2.6% | 0.51% |
| Aug 2026 | 59.7% | 21.9% | 8% | 8% | 2% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 165K | +22.2% | +6.3 points | |
| 2, held 2nd | 21.9% | 60.5K | 0% | -2 points | |
| 3, moved from 4th to 3rd | 8% | 22.2K | 0% | -0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8% | 22.2K | -18.1% | -2.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2% | 5.4K | -18.2% | -0.7 points | |
| 6, held 6th | 0.36% | 1K | -23.1% | -0.2 points |
1.
59.7%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +6.3 points.
2.
Briannas21.9%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2 points.
8%
Moved from 4th to 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.
8%
Moved from 3rd to 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.7 points.
5.
2%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
6.
Marie's0.36%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.
Compare search popularity between Wish-Bone and its closest rivals
How has branded search demand for Wish-Bone changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wish-Bone worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Wish-Bone’s estimated Share of Search among salad dressings worldwide peaked at 10.7% in July 2026 and was lowest at 8% in August 2026.
- Across the 11 months ending August 2026, Wish-Bone fell from 3rd to 4th among salad dressings worldwide.
How did search popularity change for salad dressings worldwide in August 2026?
6 changes
In August 2026, Kraft gained estimated Share of Search among salad dressings worldwide, from 53.4% to 59.7%.
In August 2026, Wish-Bone lost estimated Share of Search among salad dressings worldwide, from 10.7% to 8%.
In August 2026, Briannas lost estimated Share of Search among salad dressings worldwide, from 23.9% to 21.9%.
In August 2026, Newman's Own lost estimated Share of Search among salad dressings worldwide, from 8.8% to 8%.
In August 2026, Ken's lost estimated Share of Search among salad dressings worldwide, from 2.6% to 2%.
Estimated monthly branded searches for Marie's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
How is Wish-Bone measured?
Brandwave collects information about searches that people make online using Wish-Bone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wish-bone
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Is Wish-Bone your brand?
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