Light mayo brands:Which are searched most?
In September 2026, Kraft was the most searched among light mayo brands worldwide, with an estimated 201K branded searches and 53.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Kraft53.9%
Hellmann's35.1%
Duke's11%
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Share of SearchLeaderboard
Compare the light mayo brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kraft, Hellmann's, Duke's. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Hellmann's | Duke's |
|---|---|---|---|
| Oct 2025 | 46.1% | 42.5% | 11.4% |
| Nov 2025 | 52.4% | 34.5% | 13% |
| Dec 2025 | 49.5% | 38.2% | 12.3% |
| Jan 2026 | 43.7% | 36.6% | 19.7% |
| Feb 2026 | 48.8% | 39.1% | 12.1% |
| Mar 2026 | 43.3% | 43.4% | 13.2% |
| Apr 2026 | 39% | 46.6% | 14.4% |
| May 2026 | 38.8% | 43.7% | 17.5% |
| Jun 2026 | 41.8% | 42.8% | 15.4% |
| Jul 2026 | 38.5% | 44.2% | 17.3% |
| Aug 2026 | 47.1% | 38.7% | 14.2% |
| Sep 2026 | 53.9% | 35.1% | 11% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.9% | 201K | +21.8% | +6.9 points | |
| 2, held 2nd | 35.1% | 131K | -3.6% | -3.6 points | |
| 3, held 3rd | 11% | 40.9K | -17.9% | -3.2 points |
Compare search popularity between leading brands
Which brand is most popular in search among light mayo brands worldwide?
3 brands
In September 2026, Kraft was the most searched among light mayo brands worldwide, with an estimated 201K branded searches and 53.9% estimated Share of Search within this set. Hellmann's is in 2nd place, 18.8 percentage points behind at 35.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kraft | 46.1% → 53.9% | 53.9%Sep 2026 | 38.5%Jul 2026 | 1st |
| Hellmann's | 42.5% → 35.1% | 46.6%Apr 2026 | 34.5%Nov 2025 | 2nd |
| Duke's | 11.4% → 11% | 19.7%Jan 2026 | 11%Sep 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among light mayo brands worldwide increased from 46.1% to 53.9%.
- Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among light mayo brands worldwide decreased from 42.5% to 35.1%.
- Across the 12 months ending September 2026, Kraft’s estimated Share of Search among light mayo brands worldwide peaked at 53.9% in September 2026 and was lowest at 38.5% in July 2026.
- Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among light mayo brands worldwide peaked at 46.6% in April 2026 and was lowest at 34.5% in November 2025.
- Across the 12 months ending September 2026, Duke's’ estimated Share of Search among light mayo brands worldwide peaked at 19.7% in January 2026 and was lowest at 11% in September 2026.
- Across the 12 months ending September 2026, Duke's held steady: its estimated Share of Search among light mayo brands worldwide moved less than 0.5 percentage points.
How did search popularity change for light mayo brands worldwide in September 2026?
3 changes
In September 2026, Kraft gained estimated Share of Search among light mayo brands worldwide, from 47.1% to 53.9%.
In September 2026, Hellmann's lost estimated Share of Search among light mayo brands worldwide, from 38.7% to 35.1%.
In September 2026, Duke's lost estimated Share of Search among light mayo brands worldwide, from 14.2% to 11%.
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