Brandwave

How popular isDuke's in search?

In September 2026, there were an estimated 40.9K branded searches for Duke's worldwide which held steady over the last 12 months. Duke's holds 11% estimated Share of Search among light mayo brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kraft53.9%
  2. Hellmann's35.1%
  3. Duke's11%
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Which light mayo brands compete with Duke's?

Duke's against light mayo brands worldwide, by month

Share of Search by month for Kraft, Hellmann's, Duke's. The figures are in the table below the chart.

View monthly share of search table
MonthKraftHellmann'sDuke's
Oct 202546.1%42.5%11.4%
Nov 202552.4%34.5%13%
Dec 202549.5%38.2%12.3%
Jan 202643.7%36.6%19.7%
Feb 202648.8%39.1%12.1%
Mar 202643.3%43.4%13.2%
Apr 202639%46.6%14.4%
May 202638.8%43.7%17.5%
Jun 202641.8%42.8%15.4%
Jul 202638.5%44.2%17.3%
Aug 202647.1%38.7%14.2%
Sep 202653.9%35.1%11%

  1. 1.Kraft

    53.9%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +6.9 points.

  2. 2.Hellmann's

    35.1%

    Held 2nd. 131K estimated branded searches, -3.6% vs prior month. Share -3.6 points.

  3. 3.Duke's

    11%

    Held 3rd. 40.9K estimated branded searches, -17.9% vs prior month. Share -3.2 points.

Compare search popularity between Duke's and its closest rivals

Every comparison with Duke's

How has branded search demand for Duke's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Duke's worldwide held steady at 40.9K.
  • Across the 12 months ending September 2026, Duke's’ estimated Share of Search among light mayo brands worldwide peaked at 19.7% in January 2026 and was lowest at 11% in September 2026.

How did search popularity change for light mayo brands worldwide in September 2026?

  1. In September 2026, Kraft gained estimated Share of Search among light mayo brands worldwide, from 47.1% to 53.9%.

  2. In September 2026, Hellmann's lost estimated Share of Search among light mayo brands worldwide, from 38.7% to 35.1%.

  3. In September 2026, Duke's lost estimated Share of Search among light mayo brands worldwide, from 14.2% to 11%.

Where does Duke's compete?

Duke's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mayonnaise brands6th of 64.4%Show ranking
BBQ sauce brands3rd of 49.6%Show ranking
Light mayo brands3rd of 311%Shown above
Cricket balls5th of 60.5%Show ranking

How is Duke's measured?

Brandwave collects information about searches that people make online using Duke's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • duke s
  • dukes mayonnaise

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How the Brand Demand Index is measured

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