Duke's vs Hellmann's:Which is searched more?
In August 2026, Hellmann's had more branded searches than Duke's among mayonnaise brands worldwide. Hellmann's was estimated to have 136K branded searches compared to Duke's’ 49.8K, and held a 14.5% Share of Search versus Duke's’ 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Duke's or Hellmann's?
Compare the mayonnaise brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hellmann's, Duke's. The figures are in the table below the chart.
View monthly share of search table
| Month | Hellmann's | Duke's |
|---|---|---|
| Oct 2025 | 16.9% | 4.5% |
| Nov 2025 | 15.5% | 5.9% |
| Dec 2025 | 18.3% | 5.9% |
| Jan 2026 | 14.8% | 8% |
| Feb 2026 | 15.5% | 4.8% |
| Mar 2026 | 17.6% | 5.4% |
| Apr 2026 | 17.3% | 5.3% |
| May 2026 | 16.2% | 6.5% |
| Jun 2026 | 15.2% | 5.5% |
| Jul 2026 | 17% | 6.7% |
| Aug 2026 | 14.5% | 5.3% |
| Sep 2026 | — | — |
How has the Duke's and Hellmann's comparison changed over the last 12 months?
3 findings
- Hellmann's was ahead of Duke's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among mayonnaise brands worldwide moved from 4.5% to 5.3%, and its estimated monthly branded searches moved from 40.9K to 49.8K.
- Across the 11 months ending August 2026, Hellmann's’ estimated Share of Search among mayonnaise brands worldwide moved from 16.9% to 14.5%, and its estimated monthly branded searches moved from 152K to 136K.
How did search popularity change for mayonnaise brands worldwide in August 2026?
4 changes
In August 2026, Heinz overtook Hellmann's to rank 2nd among mayonnaise brands worldwide, at 17.6%.
In August 2026, Best Foods overtook Hellmann's to rank 3rd among mayonnaise brands worldwide, at 16.9%.
In August 2026, Hellmann's lost estimated Share of Search among mayonnaise brands worldwide, from 17% to 14.5%.
In August 2026, Duke's lost estimated Share of Search among mayonnaise brands worldwide, from 6.7% to 5.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Duke's’ and Hellmann's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duke's
2 branded search terms
- duke s
- dukes mayonnaise
Hellmann's
3 branded search terms
- hellmann s
- hellmanns
- hellmanns mayonnaise
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