Duke's vs Kookaburra:Which is more popular by branded search?
In August 2026, Duke's had more branded searches than Kookaburra among cricket balls worldwide. Duke's was estimated to have 49.5K branded searches compared to Kookaburra’s 27.1K, and held a 42.2% Share of Search versus Kookaburra’s 23.1%. These are worldwide searches for English-language branded terms.
Follow Duke's vs Kookaburra and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Duke's or Kookaburra?
Compare the cricket balls shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duke's, Kookaburra. The figures are in the table below the chart.
View monthly share of search table
| Month | Duke's | Gray-Nicolls | Kookaburra | SG | Gunn & Moore | Readers |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 29.6% | 24.2% | 7.2% | 2.6% | 0.06% |
| Nov 2025 | 36% | 29.5% | 24.1% | 7.2% | 3.2% | 0.07% |
| Dec 2025 | 36.2% | 29.6% | 24.2% | 7.2% | 2.6% | 0.07% |
| Jan 2026 | 45.3% | 24.8% | 20.3% | 7.4% | 2.2% | 0.07% |
| Feb 2026 | 31.7% | 31.7% | 25.9% | 7.8% | 2.8% | 0.09% |
| Mar 2026 | 31.7% | 25.9% | 31.7% | 7.7% | 2.8% | 0.09% |
| Apr 2026 | 30% | 30% | 30% | 7.3% | 2.7% | 0.16% |
| May 2026 | 31.7% | 25.9% | 31.7% | 7.7% | 2.8% | 0.17% |
| Jun 2026 | 33.4% | 27.3% | 27.3% | 8.2% | 3.6% | 0.14% |
| Jul 2026 | 47% | 21.1% | 21.1% | 7.7% | 2.8% | 0.37% |
| Aug 2026 | 42.2% | 23.1% | 23.1% | 8.4% | 3.1% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Duke's and Kookaburra comparison changed over the last 12 months?
3 findings
- Duke's was ahead of Kookaburra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide moved from 36.2% to 42.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket balls worldwide moved from 24.2% to 23.1%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for cricket balls worldwide in August 2026?
2 changes
In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.
In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 47% to 42.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Duke's’ and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duke's
1 branded search term
- dukes mayonnaise
Kookaburra
1 branded search term
- kookaburra bat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.