How popular isScotch in search?
In September 2026, there were an estimated 246K branded searches for Scotch worldwide which is down 18.3% over the last 12 months. Scotch holds 12.5% estimated Share of Search among parcel Tape brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which parcel Tape brands compete with Scotch?
Share of Search by month for Yellow, Scotch, Kraft, WHSmith, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | Yellow | Scotch | Kraft | WHSmith | Blue | Strong |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.1% | 13.3% | 7.3% | 19.9% | 4.8% | 0.54% |
| Nov 2025 | 59.8% | 12% | 8% | 14.7% | 5.1% | 0.39% |
| Dec 2025 | 56.3% | 13.8% | 7.5% | 16.9% | 5% | 0.45% |
| Jan 2026 | 53.4% | 19.7% | 7.2% | 13.2% | 5.8% | 0.79% |
| Feb 2026 | 62.5% | 12.6% | 8.4% | 10.3% | 5.6% | 0.62% |
| Mar 2026 | 61.1% | 12.3% | 8.3% | 12.3% | 5.4% | 0.61% |
| Apr 2026 | 62.5% | 12.6% | 6.9% | 12.6% | 4.7% | 0.62% |
| May 2026 | 62.7% | 12.6% | 6.9% | 12.6% | 4.6% | 0.51% |
| Jun 2026 | 62.7% | 12.6% | 6.9% | 12.6% | 4.6% | 0.51% |
| Jul 2026 | 63.6% | 12.8% | 7% | 10.5% | 5.5% | 0.52% |
| Aug 2026 | 61.1% | 12.3% | 8.3% | 12.3% | 5.4% | 0.5% |
| Sep 2026 | 62% | 12.5% | 10.2% | 10.2% | 4.5% | 0.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62% | 1.2M | 0% | +0.9 points | |
| 2, held 2nd | 12.5% | 246K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 10.2% | 201K | +21.8% | +2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.2% | 201K | -18.3% | -2.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.5% | 88.8K | -18.2% | -0.9 points | |
| 6, held 6th | 0.5% | 9.9K | 0% | 0 points |
1.
Yellow62%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
Scotch
12.5%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Kraft
10.2%
Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2 points.
4.WHSmith
10.2%
Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -2.1 points.
5.
Blue4.5%
Held 5th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
6.
Strong0.5%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Scotch and its closest rivals
Every comparison with Scotch
28 comparisons
- Rexel vs Scotch
- Scotch vs Swordfish
- Scotch vs Unicorn
- Gain vs Scotch
- IKEA vs Scotch
- Jumbo vs Scotch
- MINI vs Scotch
- Orange vs Scotch
- Purple vs Scotch
- Rainbow vs Scotch
- Scotch vs Yellow
- Kraft vs Scotch
- Scotch vs WHSmith
- GBC vs Scotch
- Scotch vs Vileda
- Gorilla Glue vs Scotch
- Giant vs Scotch
- Blue vs Scotch
- Bostik vs Scotch
- Muji vs Scotch
- Fellowes vs Scotch
- Scotch vs Uline
- Scotch vs Strong
- Frog vs Scotch
- AmazonBasics vs Scotch
- Huge vs Scotch
- Box vs Scotch
- Scotch vs Walnut
How has branded search demand for Scotch changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Scotch worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among parcel Tape brands worldwide decreased from 13.3% to 12.5%.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among parcel Tape brands worldwide peaked at 19.7% in January 2026 and was lowest at 12% in November 2025.
- Across the 12 months ending September 2026, Scotch rose from 3rd to 2nd among parcel Tape brands worldwide.
How did search popularity change for parcel Tape brands worldwide in September 2026?
6 changes
In September 2026, Kraft overtook WHSmith to rank 3rd among parcel Tape brands worldwide, with 10.2% estimated Share of Search.
In September 2026, Yellow gained estimated Share of Search among parcel Tape brands worldwide, from 61.1% to 62%.
In September 2026, WHSmith lost estimated Share of Search among parcel Tape brands worldwide, from 12.3% to 10.2%.
In September 2026, Blue lost estimated Share of Search among parcel Tape brands worldwide, from 5.4% to 4.5%.
Estimated monthly branded searches for Scotch worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Strong worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Scotch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lint Roller brands | 5th of 8 | 0.37% | Show ranking |
| Duct Tape brands | 5th of 6 | 2% | Show ranking |
| Masking Tape brands | 4th of 7 | 2.6% | Show ranking |
| Tape Dispenser brands | 4th of 6 | 8.1% | Show ranking |
| Parcel Tape brands | 2nd of 6 | 12.5% | Shown above |
| Packing Tape brands | 2nd of 5 | 14.5% | Show ranking |
| Glue Dots brands | 2nd of 3 | 16.1% | Show ranking |
| Laminator brands | 3rd of 6 | 20.2% | Show ranking |
| Scouring Pads brands | 1st of 4 | 45.9% | Show ranking |
| Double Sided Tape brands | 1st of 3 | 58.4% | Show ranking |
How is Scotch measured?
Brandwave collects information about searches that people make online using Scotch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- scotch
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Is Scotch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.