How popular isScotch in search?
In September 2026, there were an estimated 246K branded searches for Scotch worldwide which is down 18.3% over the last 12 months. Scotch holds 32% estimated Share of Search among laminator brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Swordfish39.1%
Scotch32%
GBC26.1%
Fellowes2.4%AmazonBasics0.42%
Rexel—
Follow Scotch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which laminator brands compete with Scotch?
Share of Search by month for Swordfish, Scotch, GBC, Fellowes. The figures are in the table below the chart.
View monthly share of search table
| Month | Swordfish | Scotch | GBC | Fellowes | AmazonBasics | Rexel |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 35.8% | 23.9% | 2.6% | 1.8% | — |
| Nov 2025 | 31.8% | 38.9% | 26% | 2.9% | 0.51% | — |
| Dec 2025 | 27.9% | 41.7% | 27.9% | 2.1% | 0.5% | — |
| Jan 2026 | 29.4% | 44% | 24% | 2.2% | 0.45% | — |
| Feb 2026 | 34.2% | 34.2% | 28% | 3.1% | 0.51% | — |
| Mar 2026 | 36.8% | 30% | 30% | 2.7% | 0.44% | — |
| Apr 2026 | 39.1% | 32% | 26.1% | 2.4% | 0.48% | — |
| May 2026 | 44% | 29.4% | 24% | 2.2% | 0.48% | — |
| Jun 2026 | 41% | 33.5% | 22.5% | 2.5% | 0.46% | — |
| Jul 2026 | 46% | 30.7% | 20.6% | 2.3% | 0.41% | — |
| Aug 2026 | 44% | 29.4% | 24% | 2.2% | 0.4% | — |
| Sep 2026 | 39.1% | 32% | 26.1% | 2.4% | 0.42% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 301K | -18.2% | -4.9 points | |
| 2, held 2nd | 32% | 246K | 0% | +2.6 points | |
| 3, held 3rd | 26.1% | 201K | 0% | +2.1 points | |
| 4, held 4th | 2.4% | 18.1K | 0% | +0.2 points | |
| 5, held 5th | 0.42% | 3.3K | -2.1% | 0 points | |
| —, not measured this month | — | — | — | — |
39.1%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -4.9 points.
2.
32%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +2.6 points.
3.
GBC26.1%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +2.1 points.
4.
Fellowes2.4%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.42%
Held 5th. 3.3K estimated branded searches, -2.1% vs prior month. Share 0 points.
—.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Scotch and its closest rivals
Every comparison with Scotch
5 comparisons
How has branded search demand for Scotch changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Scotch worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among laminator brands worldwide decreased from 35.8% to 32%.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among laminator brands worldwide peaked at 44% in January 2026 and was lowest at 29.4% in May 2026.
- Across the 12 months ending September 2026, Scotch fell from 1st to 2nd among laminator brands worldwide.
How did search popularity change for laminator brands worldwide in September 2026?
5 changes
In September 2026, Scotch gained estimated Share of Search among laminator brands worldwide, from 29.4% to 32%.
In September 2026, GBC gained estimated Share of Search among laminator brands worldwide, from 24% to 26.1%.
In September 2026, Swordfish lost estimated Share of Search among laminator brands worldwide, from 44% to 39.1%.
Estimated monthly branded searches for AmazonBasics worldwide fell 78.8% over 12 measured months, from 15.3K to 3.3K in September 2026.
Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How is Scotch measured?
Brandwave collects information about searches that people make online using Scotch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- scotch
Do you work for Scotch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Scotch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.