Rainbow vs Scotch:Which is searched more?
In September 2026, Rainbow had more branded searches than Scotch among duct Tape brands worldwide. Rainbow was estimated to have 2.7M branded searches compared to Scotch’s 246K, and held a 22.7% Share of Search versus Scotch’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rainbow or Scotch?
Compare the duct tape brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rainbow, Scotch. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Rainbow | MINI | Purple | Scotch | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 19.8% | 8.8% | 1.9% | 2.2% | 0.79% |
| Nov 2025 | 65.7% | 19.6% | 8.7% | 2.8% | 2.2% | 0.92% |
| Dec 2025 | 66% | 19.7% | 8.8% | 1.9% | 2.6% | 0.95% |
| Jan 2026 | 65.6% | 19.6% | 8.7% | 2% | 3.2% | 0.94% |
| Feb 2026 | 61.8% | 22.5% | 10% | 2.7% | 2% | 0.89% |
| Mar 2026 | 63.3% | 23.1% | 8.4% | 2.7% | 1.7% | 0.75% |
| Apr 2026 | 61.9% | 22.6% | 10.1% | 2.7% | 2% | 0.76% |
| May 2026 | 58.6% | 26.2% | 9.5% | 3.1% | 1.9% | 0.69% |
| Jun 2026 | 59.2% | 26.4% | 9.6% | 2.1% | 1.9% | 0.7% |
| Jul 2026 | 59.1% | 26.4% | 9.6% | 2.1% | 1.9% | 0.83% |
| Aug 2026 | 58.9% | 26.2% | 9.6% | 2.5% | 1.9% | 0.85% |
| Sep 2026 | 62.2% | 22.7% | 10.1% | 2.2% | 2% | 0.74% |
How has the Rainbow and Scotch comparison changed over the last 12 months?
3 findings
- Rainbow was ahead of Scotch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among duct Tape brands worldwide moved from 19.8% to 22.7%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among duct Tape brands worldwide moved from 2.2% to 2%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for duct Tape brands worldwide in September 2026?
2 changes
In September 2026, Rainbow lost estimated Share of Search among duct Tape brands worldwide, from 26.2% to 22.7%.
Estimated monthly branded searches for Scotch worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Other head-to-heads among duct Tape brands
How each brand is measured
Brandwave collects information about searches that people make online using Rainbow’s and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.