Scotch vs Vileda:Which is searched more?
In September 2026, Scotch had more branded searches than Vileda among scouring Pads brands worldwide. Scotch was estimated to have 246K branded searches compared to Vileda’s 201K, and held a 45.9% Share of Search versus Vileda’s 37.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Scotch or Vileda?
Compare the scouring pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scotch, Vileda. The figures are in the table below the chart.
View monthly share of search table
| Month | Scotch | Vileda | Blue | Walnut |
|---|---|---|---|---|
| Oct 2025 | 49.2% | 32.9% | 17.8% | 0.1% |
| Nov 2025 | 47.7% | 31.9% | 20.3% | 0.09% |
| Dec 2025 | 52.4% | 28.6% | 18.8% | 0.06% |
| Jan 2026 | 57.4% | 25.6% | 16.9% | 0.06% |
| Feb 2026 | 44.2% | 36.1% | 19.5% | 0.1% |
| Mar 2026 | 44.2% | 36.1% | 19.5% | 0.11% |
| Apr 2026 | 48.8% | 32.8% | 18.3% | 0.1% |
| May 2026 | 49.2% | 33% | 17.8% | 0.09% |
| Jun 2026 | 49.2% | 33% | 17.8% | 0.07% |
| Jul 2026 | 47.6% | 31.9% | 20.4% | 0.06% |
| Aug 2026 | 47.3% | 31.7% | 20.9% | 0.06% |
| Sep 2026 | 45.9% | 37.5% | 16.6% | 0.06% |
How has the Scotch and Vileda comparison changed over the last 12 months?
3 findings
- Scotch was ahead of Vileda in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among scouring Pads brands worldwide moved from 49.2% to 45.9%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Vileda’s estimated Share of Search among scouring Pads brands worldwide moved from 32.9% to 37.5%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for scouring Pads brands worldwide in September 2026?
2 changes
In September 2026, Vileda gained estimated Share of Search among scouring Pads brands worldwide, from 31.7% to 37.5%.
In September 2026, Scotch lost estimated Share of Search among scouring Pads brands worldwide, from 47.3% to 45.9%.
Other head-to-heads among scouring Pads brands
How each brand is measured
Brandwave collects information about searches that people make online using Scotch’s and Vileda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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