Brandwave

How popular isVileda in search?

In September 2026, there were an estimated 201K branded searches for Vileda worldwide which held steady over the last 12 months. Vileda holds 18.5% estimated Share of Search among mop brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BISSELL50.6%
  2. Swiffer22.6%
  3. Vileda18.5%
  4. Leifheit5.6%
  5. O-Cedar1.7%
  6. Beldray1.2%
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Where does Vileda compete?

Vileda is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mop brands3rd of 618.5%Shown below
Clothes airers1st of 646.1%Show ranking
Cleaning tool brands1st of 361.7%Show ranking

Which mop brands compete with Vileda?

Vileda against mop brands worldwide, by month

Share of Search by month for BISSELL, Swiffer, Vileda, Leifheit. The figures are in the table below the chart.

View monthly share of search table
MonthBISSELLSwifferViledaLeifheitO-CedarBeldray
Oct 202548.3%23.3%19.1%5.7%2.1%1.5%
Nov 202554.8%17.7%17.7%6.5%2%1.4%
Dec 202548%21.3%21.3%6.4%1.9%1.1%
Jan 202644.6%24.8%20.3%7.5%1.8%1.1%
Feb 202648.4%21%21%6.3%1.9%1.3%
Mar 202649.8%19.2%19.2%8.6%1.7%1.5%
Apr 202648.6%22.1%18.1%8.1%2%1.2%
May 202646%23.8%19.6%7.2%2.1%1.3%
Jun 202645.1%24.4%20%7.4%1.8%1.3%
Jul 202644.9%24.3%20%7.3%2.2%1.3%
Aug 202650.1%24.4%16.4%6%1.8%1.3%
Sep 202650.6%22.6%18.5%5.6%1.7%1.2%

  1. 1.BISSELL

    50.6%

    Held 1st. 551K estimated branded searches, +9.2% vs prior month. Share +0.5 points.

  2. 2.Swiffer

    22.6%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Vileda

    18.5%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.1 points.

  4. 4.Leifheit

    5.6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.O-Cedar

    1.7%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Beldray

    1.2%

    Held 6th. 13K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Vileda and its closest rivals

Every comparison with Vileda

How has branded search demand for Vileda changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vileda worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Vileda’s estimated Share of Search among mop brands worldwide decreased from 19.1% to 18.5%.
  • Across the 12 months ending September 2026, Vileda’s estimated Share of Search among mop brands worldwide peaked at 21.3% in December 2025 and was lowest at 16.4% in August 2026.

How did search popularity change for mop brands worldwide in September 2026?

  1. In September 2026, Vileda gained estimated Share of Search among mop brands worldwide, from 16.4% to 18.5%.

  2. In September 2026, Swiffer lost estimated Share of Search among mop brands worldwide, from 24.4% to 22.6%.

  3. Leifheit’s estimated Share of Search among mop brands worldwide has lost ground for 3 months in a row, from 7.4% to 5.6% in September 2026.

  4. Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Beldray worldwide fell 16.4% over 12 measured months, from 15.5K to 13K in September 2026.

How is Vileda measured?

Brandwave collects information about searches that people make online using Vileda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vileda

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How the Brand Demand Index is measured

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