Brandwave

Gain vs Scotch:Which is searched more?

In September 2026, Gain and Scotch were level on Share of Search among lint Roller brands worldwide, with an estimated 246K branded searches each, at 0.37% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among lint Roller brands worldwide in September 2026Which is more popular in search, Gain or Scotch?
Gain0.37%246K searches
vs
Scotch0.37%246K searches

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Which is more popular in search, Gain or Scotch?

Compare the lint roller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gain and Scotch among lint Roller brands worldwide, by month

Share of Search by month for Gain, Scotch. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAJumboMINIGainScotchGiantMujiHuge
Oct 202583.2%13.7%1.8%0.55%0.45%0.25%0.03%<0.01%
Nov 202583.2%13.7%1.8%0.55%0.45%0.2%0.03%<0.01%
Dec 202580.9%16.1%1.8%0.44%0.54%0.2%0.03%<0.01%
Jan 202685.3%11.5%1.9%0.46%0.69%0.21%0.03%<0.01%
Feb 202683%13.6%2.2%0.45%0.45%0.25%0.03%<0.01%
Mar 202680.5%16.2%2.2%0.44%0.44%0.29%0.05%<0.01%
Apr 202680.4%16.2%2.2%0.43%0.43%0.36%0.04%<0.01%
May 202680.4%16.2%2.2%0.43%0.43%0.36%0.04%<0.01%
Jun 202680.5%16.2%2.2%0.44%0.44%0.29%0.03%<0.01%
Jul 202680.5%16.2%2.2%0.44%0.44%0.29%0.04%<0.01%
Aug 202683.4%13.7%1.8%0.37%0.37%0.25%0.03%<0.01%
Sep 202683.5%13.7%1.8%0.37%0.37%0.2%0.03%<0.01%

How has the Gain and Scotch comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Scotch took it in December 2025.
  • Across the 12 months ending September 2026, Gain’s estimated Share of Search among lint Roller brands worldwide moved from 0.55% to 0.37%, and its estimated monthly branded searches moved from 368K to 246K.
  • Across the 12 months ending September 2026, Scotch’s estimated Share of Search among lint Roller brands worldwide moved from 0.45% to 0.37%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for lint Roller brands worldwide in September 2026?

  1. Estimated monthly branded searches for Gain worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  2. Estimated monthly branded searches for Scotch worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Other head-to-heads among lint Roller brands

How each brand is measured

Brandwave collects information about searches that people make online using Gain’s and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gain

1 branded search term

  • gain

Scotch

1 branded search term

  • scotch

How the Brand Demand Index is measured

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