Brandwave

How popular isGain in search?

In September 2026, there were an estimated 71.5K branded searches for Gain worldwide which is down 6.4% over the last 12 months. Gain holds 12.1% estimated Share of Search among laundry detergent brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ariel28.2%
  2. Persil27.9%
  3. Tide27%
  4. Gain12.1%
  5. Ecover4.6%
  6. Omo0.15%
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Where does Gain compete?

Gain is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laundry detergent brands4th of 612.1%Shown below
Laundry pod brands4th of 512.7%Show ranking
Detergent pods brands3rd of 714.2%Show ranking
Washing powder brands3rd of 615.8%Show ranking
Powder detergent brands2nd of 423.5%Show ranking

Which laundry detergent brands compete with Gain?

Gain against laundry detergent brands worldwide, by month

Share of Search by month for Ariel, Persil, Tide, Gain, Ecover. The figures are in the table below the chart.

View monthly share of search table
MonthArielPersilTideGainEcoverOmo
Oct 202528.6%27.1%26.2%12.5%5.4%0.1%
Nov 202525.3%29.3%28.3%11.1%5.9%0.09%
Dec 202526%25.8%30.4%12.5%5.2%0.11%
Jan 202626.7%27%27.9%11.7%6.6%0.1%
Feb 202623.2%30%29%11.7%6%0.11%
Mar 202623.5%32.5%27.6%10.9%5.4%0.12%
Apr 202624.7%29.8%28.8%10.6%6%0.11%
May 202628%28.2%27.3%10.7%5.7%0.12%
Jun 202629%25.4%28.3%12.1%5.1%0.11%
Jul 202632.8%23.5%27.7%11.2%4.7%0.1%
Aug 202628.2%27.9%27%12.1%4.6%0.12%
Sep 202628.2%27.9%27%12.1%4.6%0.15%

  1. 1.Ariel

    28.2%

    Held 1st. 167K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Persil

    27.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tide

    27%

    Held 3rd. 160K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gain

    12.1%

    Held 4th. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ecover

    4.6%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Omo

    0.15%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Gain and its closest rivals

Every comparison with Gain

How has branded search demand for Gain changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gain worldwide fell from 76.4K to 71.5K.
  • Across the 12 months ending September 2026, Gain’s estimated Share of Search among laundry detergent brands worldwide peaked at 12.5% in October 2025 and was lowest at 10.6% in April 2026.

How did search popularity change for laundry detergent brands worldwide in September 2026?

  1. Tide’s estimated Share of Search among laundry detergent brands worldwide has lost ground for 3 months in a row, from 28.3% to 27% in September 2026.

  2. Ecover’s estimated Share of Search among laundry detergent brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.6% in September 2026.

  3. Estimated monthly branded searches for Omo worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

How is Gain measured?

Brandwave collects information about searches that people make online using Gain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • gain detergent
  • gain detergent pod
  • gain laundry detergent
  • gain pod

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How the Brand Demand Index is measured

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