Brandwave

Washing powder brands:Which are searched most?

Ariel and Persil share the highest estimated Share of Search among washing powder brands worldwide, at 38.3% and 37.9% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ariel38.3%
  2. Persil37.9%
  3. Gain16.4%
  4. Ecover6.2%
  5. Fairy1%
  6. Omo0.2%

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Share of SearchLeaderboard

Compare the washing powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among washing powder brands worldwide, by month

Share of Search by month for Ariel, Persil, Gain, Ecover. The figures are in the table below the chart.

View monthly share of search table
MonthArielPersilGainEcoverFairyOmo
Oct 202538.4%36.4%16.8%7.3%0.97%0.13%
Nov 202534.9%40.4%15.3%8.1%1.1%0.12%
Dec 202537%36.7%17.8%7.4%0.98%0.16%
Jan 202636.6%37%16%9.1%1.2%0.13%
Feb 202632.4%41.8%16.3%8.4%0.91%0.15%
Mar 202632.2%44.5%14.9%7.3%0.97%0.16%
Apr 202634.3%41.6%14.7%8.3%0.91%0.15%
May 202638.1%38.5%14.6%7.7%0.84%0.17%
Jun 202640.1%35.1%16.7%7%0.94%0.15%
Jul 202645%32.2%15.4%6.5%0.86%0.14%
Aug 202638.3%37.9%16.4%6.2%1%0.17%
Sep 202638.3%37.9%16.4%6.2%1%0.2%

This month’s ranking, September 2026

  1. 1.Ariel

    38.3%

    Held 1st. 167K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Persil

    37.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Gain

    16.4%

    Held 3rd. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ecover

    6.2%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Fairy

    1%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Omo

    0.2%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among washing powder brands worldwide?

Ariel and Persil share the highest estimated Share of Search among washing powder brands worldwide, at 38.3% and 37.9% in September 2026.

Global washing powder brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ariel38.4% → 38.3%45%Jul 202632.2%Mar 20261st
Persil36.4% → 37.9%44.5%Mar 202632.2%Jul 20262nd
Gain16.8% → 16.4%17.8%Dec 202514.6%May 20263rd
Ecover7.3% → 6.2%9.1%Jan 20266.2%Sep 20264th
Fairy0.97% → 1%1.2%Jan 20260.84%May 20265th
Omo0.13% → 0.2%0.2%Sep 20260.12%Nov 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Persil’s estimated Share of Search among washing powder brands worldwide increased from 36.4% to 37.9%.
  • Across the 12 months ending September 2026, Ecover’s estimated Share of Search among washing powder brands worldwide decreased from 7.3% to 6.2%.
  • Across the 12 months ending September 2026, Ariel’s estimated Share of Search among washing powder brands worldwide peaked at 45% in July 2026 and was lowest at 32.2% in March 2026.
  • Across the 12 months ending September 2026, Persil’s estimated Share of Search among washing powder brands worldwide peaked at 44.5% in March 2026 and was lowest at 32.2% in July 2026.
  • Across the 12 months ending September 2026, Gain’s estimated Share of Search among washing powder brands worldwide peaked at 17.8% in December 2025 and was lowest at 14.6% in May 2026.
  • Across the 12 months ending September 2026, Ecover’s estimated Share of Search among washing powder brands worldwide peaked at 9.1% in January 2026 and was lowest at 6.2% in September 2026.
  • Across the 12 months ending September 2026, Ariel, Gain, Fairy and Omo held steady: their estimated Share of Search among washing powder brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for washing powder brands worldwide in September 2026?

  1. Ecover’s estimated Share of Search among washing powder brands worldwide has lost ground for 3 months in a row, from 7% to 6.2% in September 2026.

  2. Estimated monthly branded searches for Omo worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

How the Brand Demand Index is measured

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