How popular isPersil in search?

In September 2026, there were an estimated 165K branded searches for Persil worldwide which held steady over the last 12 months. Persil holds 37.9% estimated Share of Search among washing powder brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which washing powder brands compete with Persil?

Persil against washing powder brands worldwide, by month

Month	Ariel	Persil	Gain	Ecover	Fairy	Omo
Oct 2025	38.4%	36.4%	16.8%	7.3%	0.97%	0.13%
Nov 2025	34.9%	40.4%	15.3%	8.1%	1.1%	0.12%
Dec 2025	37%	36.7%	17.8%	7.4%	0.98%	0.16%
Jan 2026	36.6%	37%	16%	9.1%	1.2%	0.13%
Feb 2026	32.4%	41.8%	16.3%	8.4%	0.91%	0.15%
Mar 2026	32.2%	44.5%	14.9%	7.3%	0.97%	0.16%
Apr 2026	34.3%	41.6%	14.7%	8.3%	0.91%	0.15%
May 2026	38.1%	38.5%	14.6%	7.7%	0.84%	0.17%
Jun 2026	40.1%	35.1%	16.7%	7%	0.94%	0.15%
Jul 2026	45%	32.2%	15.4%	6.5%	0.86%	0.14%
Aug 2026	38.3%	37.9%	16.4%	6.2%	1%	0.17%
Sep 2026	38.3%	37.9%	16.4%	6.2%	1%	0.2%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Ariel	38.3%	167K	0%
2, held 2nd	Persil Unilever	37.9%	165K	0%
3, held 3rd	Gain	16.4%	71.5K	0%
4, held 4th	Ecover	6.2%	27.1K	0%
5, held 5th	Fairy Procter & Gamble	1%	4.4K	0%
6, held 6th	Omo Unilever	0.2%	880	+22.2%

1.Ariel
38.3%
Held 1st. 167K estimated branded searches, 0% vs prior month. Share 0 points.
2.Persil
37.9%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.Gain
16.4%
Held 3rd. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.Ecover
6.2%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Fairy
1%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.Omo
0.2%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Persil and its closest rivals

Every comparison with Persil

10 comparisons

How has branded search demand for Persil changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Persil worldwide held steady at 165K.
Across the 12 months ending September 2026, Persil’s estimated Share of Search among washing powder brands worldwide increased from 36.4% to 37.9%.
Across the 12 months ending September 2026, Persil’s estimated Share of Search among washing powder brands worldwide peaked at 44.5% in March 2026 and was lowest at 32.2% in July 2026.

How did search popularity change for washing powder brands worldwide in September 2026?

2 changes

Ecover’s estimated Share of Search among washing powder brands worldwide has lost ground for 3 months in a row, from 7% to 6.2% in September 2026.
Estimated monthly branded searches for Omo worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

Where does Persil compete?

Persil is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Laundry detergent brands	2nd of 6	27.9%	Show ranking
Laundry pod brands	2nd of 5	29.3%	Show ranking
Detergent pods brands	1st of 7	33.1%	Show ranking
Washing powder brands	2nd of 6	37.9%	Shown above

How is Persil measured?

Brandwave collects information about searches that people make online using Persil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term