Brandwave

Detergent Pods brands:Which are searched most?

In September 2026, Cascade was the most searched among detergent Pods brands worldwide, with an estimated 368K branded searches and 42.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cascade42.1%
  2. Gain28.1%
  3. Persil18.9%
  4. Arm and Hammer5.2%
  5. Dropps3.1%
  6. Finish2.5%
  7. Tide0.02%

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Share of SearchLeaderboard

Compare the detergent pods brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among detergent Pods brands worldwide, by month

Share of Search by month for Cascade, Gain, Persil, Arm and Hammer, Dropps, Finish. The figures are in the table below the chart.

View monthly share of search table
MonthCascadeGainPersilArm and HammerDroppsFinishTide
Oct 202536.5%36.5%16.4%4.6%3.4%2.7%<0.01%
Nov 202536.8%36.8%16.5%3.8%3.4%2.7%<0.01%
Dec 202540.5%33.1%14.8%4.1%4.5%3%<0.01%
Jan 202644.3%29.6%16.2%3.8%3.4%2.7%0.01%
Feb 202642.2%28.2%18.9%4.3%3.2%3.1%0.01%
Mar 202640.2%26.9%21.9%5%3%3%0.01%
Apr 202647.1%25.7%17.3%4.8%2.8%2.3%0.01%
May 202647.1%25.7%17.3%4.8%2.8%2.3%0.01%
Jun 202648.5%26.5%14.5%5.1%3%2.4%0.02%
Jul 202653.5%23.9%13.1%4.5%2.8%2.2%0.01%
Aug 202652%23.2%15.6%4.3%2.8%2.1%0.02%
Sep 202642.1%28.1%18.9%5.2%3.1%2.5%0.02%

This month’s ranking, September 2026

  1. 1.Cascade

    42.1%

    Held 1st. 368K estimated branded searches, -33.1% vs prior month. Share -9.9 points.

  2. 2.Gain

    28.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +4.9 points.

  3. 3.Persil

    18.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +3.3 points.

  4. 4.Arm and Hammer

    5.2%

    Held 4th. 45.9K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Dropps

    3.1%

    Held 5th. 27.4K estimated branded searches, -6.7% vs prior month. Share +0.4 points.

  6. 6.Finish

    2.5%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Tide

    0.02%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among detergent Pods brands worldwide?

In September 2026, Cascade was the most searched among detergent Pods brands worldwide, with an estimated 368K branded searches and 42.1% estimated Share of Search within this set. Gain is in 2nd place, 13.9 percentage points behind at 28.1% Share of Search.

Global detergent Pods brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cascade36.5% → 42.1%53.5%Jul 202636.5%Oct 20251st
Gain36.5% → 28.1%36.8%Nov 202523.2%Aug 20262nd
Persil16.4% → 18.9%21.9%Mar 202613.1%Jul 20263rd
Arm and Hammer4.6% → 5.2%5.2%Sep 20263.8%Nov 20254th
Dropps3.4% → 3.1%4.5%Dec 20252.8%Aug 20265th
Finish2.7% → 2.5%3.1%Feb 20262.1%Aug 20266th
Tide<0.01% → 0.02%0.02%Jun 2026<0.01%Oct 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Cascade’s estimated Share of Search among detergent Pods brands worldwide increased from 36.5% to 42.1%.
  • Across the 12 months ending September 2026, Gain’s estimated Share of Search among detergent Pods brands worldwide decreased from 36.5% to 28.1%.
  • Across the 12 months ending September 2026, Persil’s estimated Share of Search among detergent Pods brands worldwide increased from 16.4% to 18.9%.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among detergent Pods brands worldwide increased from 4.6% to 5.2%.
  • Across the 12 months ending September 2026, Cascade’s estimated Share of Search among detergent Pods brands worldwide peaked at 53.5% in July 2026 and was lowest at 36.5% in October 2025.
  • Across the 12 months ending September 2026, Gain’s estimated Share of Search among detergent Pods brands worldwide peaked at 36.8% in November 2025 and was lowest at 23.2% in August 2026.
  • Across the 12 months ending September 2026, Persil’s estimated Share of Search among detergent Pods brands worldwide peaked at 21.9% in March 2026 and was lowest at 13.1% in July 2026.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among detergent Pods brands worldwide peaked at 5.2% in September 2026 and was lowest at 3.8% in November 2025.
  • Across the 12 months ending September 2026, Dropps’ estimated Share of Search among detergent Pods brands worldwide peaked at 4.5% in December 2025 and was lowest at 2.8% in August 2026.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among detergent Pods brands worldwide peaked at 3.1% in February 2026 and was lowest at 2.1% in August 2026.
  • Across the 12 months ending September 2026, Dropps, Finish and Tide held steady: their estimated Share of Search among detergent Pods brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for detergent Pods brands worldwide in September 2026?

  1. In September 2026, Gain gained estimated Share of Search among detergent Pods brands worldwide, from 23.2% to 28.1%.

  2. In September 2026, Persil gained estimated Share of Search among detergent Pods brands worldwide, from 15.6% to 18.9%.

  3. In September 2026, Arm and Hammer gained estimated Share of Search among detergent Pods brands worldwide, from 4.3% to 5.2%.

  4. In September 2026, Cascade lost estimated Share of Search among detergent Pods brands worldwide, from 52% to 42.1%.

  5. Estimated monthly branded searches for Tide worldwide rose 240% over 12 measured months, from 50 to 170 in September 2026.

  6. Estimated monthly branded searches for Dropps worldwide fell 19.1% over 12 measured months, from 33.9K to 27.4K in September 2026.

  7. Estimated monthly branded searches for Finish worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

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