Arm and Hammer vs Cascade:Which is searched more?
In September 2026, Cascade had more branded searches than Arm and Hammer among detergent Pods brands worldwide. Cascade was estimated to have 368K branded searches compared to Arm and Hammer’s 45.9K, and held a 42.1% Share of Search versus Arm and Hammer’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arm and Hammer or Cascade?
Compare the detergent pods brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cascade, Arm and Hammer. The figures are in the table below the chart.
View monthly share of search table
| Month | Cascade | Gain | Persil | Arm and Hammer | Dropps | Finish | Tide |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 36.5% | 16.4% | 4.6% | 3.4% | 2.7% | <0.01% |
| Nov 2025 | 36.8% | 36.8% | 16.5% | 3.8% | 3.4% | 2.7% | <0.01% |
| Dec 2025 | 40.5% | 33.1% | 14.8% | 4.1% | 4.5% | 3% | <0.01% |
| Jan 2026 | 44.3% | 29.6% | 16.2% | 3.8% | 3.4% | 2.7% | 0.01% |
| Feb 2026 | 42.2% | 28.2% | 18.9% | 4.3% | 3.2% | 3.1% | 0.01% |
| Mar 2026 | 40.2% | 26.9% | 21.9% | 5% | 3% | 3% | 0.01% |
| Apr 2026 | 47.1% | 25.7% | 17.3% | 4.8% | 2.8% | 2.3% | 0.01% |
| May 2026 | 47.1% | 25.7% | 17.3% | 4.8% | 2.8% | 2.3% | 0.01% |
| Jun 2026 | 48.5% | 26.5% | 14.5% | 5.1% | 3% | 2.4% | 0.02% |
| Jul 2026 | 53.5% | 23.9% | 13.1% | 4.5% | 2.8% | 2.2% | 0.01% |
| Aug 2026 | 52% | 23.2% | 15.6% | 4.3% | 2.8% | 2.1% | 0.02% |
| Sep 2026 | 42.1% | 28.1% | 18.9% | 5.2% | 3.1% | 2.5% | 0.02% |
How has the Arm and Hammer and Cascade comparison changed over the last 12 months?
3 findings
- Cascade was ahead of Arm and Hammer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among detergent Pods brands worldwide moved from 4.6% to 5.2%, and its estimated monthly branded searches held steady at 45.9K.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among detergent Pods brands worldwide moved from 36.5% to 42.1%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for detergent Pods brands worldwide in September 2026?
2 changes
In September 2026, Arm and Hammer gained estimated Share of Search among detergent Pods brands worldwide, from 4.3% to 5.2%.
In September 2026, Cascade lost estimated Share of Search among detergent Pods brands worldwide, from 52% to 42.1%.
Other head-to-heads among detergent Pods brands
How each brand is measured
Brandwave collects information about searches that people make online using Arm and Hammer’s and Cascade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arm and Hammer
2 branded search terms
- arm and hammer
- arm hammer
Cascade
1 branded search term
- cascade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.