Brandwave

How popular isArm and Hammer in search?

In September 2026, there were an estimated 45.9K branded searches for Arm and Hammer worldwide which held steady over the last 12 months. Arm and Hammer holds 5.2% estimated Share of Search among detergent Pods brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cascade42.1%
  2. Gain28.1%
  3. Persil18.9%
  4. Arm and Hammer5.2%
  5. Dropps3.1%
  6. Finish2.5%
  7. Tide0.02%
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Which detergent Pods brands compete with Arm and Hammer?

Arm and Hammer against detergent Pods brands worldwide, by month

Share of Search by month for Cascade, Gain, Persil, Arm and Hammer, Dropps, Finish. The figures are in the table below the chart.

View monthly share of search table
MonthCascadeGainPersilArm and HammerDroppsFinishTide
Oct 202536.5%36.5%16.4%4.6%3.4%2.7%<0.01%
Nov 202536.8%36.8%16.5%3.8%3.4%2.7%<0.01%
Dec 202540.5%33.1%14.8%4.1%4.5%3%<0.01%
Jan 202644.3%29.6%16.2%3.8%3.4%2.7%0.01%
Feb 202642.2%28.2%18.9%4.3%3.2%3.1%0.01%
Mar 202640.2%26.9%21.9%5%3%3%0.01%
Apr 202647.1%25.7%17.3%4.8%2.8%2.3%0.01%
May 202647.1%25.7%17.3%4.8%2.8%2.3%0.01%
Jun 202648.5%26.5%14.5%5.1%3%2.4%0.02%
Jul 202653.5%23.9%13.1%4.5%2.8%2.2%0.01%
Aug 202652%23.2%15.6%4.3%2.8%2.1%0.02%
Sep 202642.1%28.1%18.9%5.2%3.1%2.5%0.02%

  1. 1.Cascade

    42.1%

    Held 1st. 368K estimated branded searches, -33.1% vs prior month. Share -9.9 points.

  2. 2.Gain

    28.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +4.9 points.

  3. 3.Persil

    18.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +3.3 points.

  4. 4.Arm and Hammer

    5.2%

    Held 4th. 45.9K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Dropps

    3.1%

    Held 5th. 27.4K estimated branded searches, -6.7% vs prior month. Share +0.4 points.

  6. 6.Finish

    2.5%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Tide

    0.02%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arm and Hammer and its closest rivals

Every comparison with Arm and Hammer

How has branded search demand for Arm and Hammer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arm and Hammer worldwide held steady at 45.9K.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among detergent Pods brands worldwide increased from 4.6% to 5.2%.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among detergent Pods brands worldwide peaked at 5.2% in September 2026 and was lowest at 3.8% in November 2025.

How did search popularity change for detergent Pods brands worldwide in September 2026?

  1. In September 2026, Gain gained estimated Share of Search among detergent Pods brands worldwide, from 23.2% to 28.1%.

  2. In September 2026, Persil gained estimated Share of Search among detergent Pods brands worldwide, from 15.6% to 18.9%.

  3. In September 2026, Arm and Hammer gained estimated Share of Search among detergent Pods brands worldwide, from 4.3% to 5.2%.

  4. In September 2026, Cascade lost estimated Share of Search among detergent Pods brands worldwide, from 52% to 42.1%.

  5. Estimated monthly branded searches for Tide worldwide rose 240% over 12 measured months, from 50 to 170 in September 2026.

  6. Estimated monthly branded searches for Dropps worldwide fell 19.1% over 12 measured months, from 33.9K to 27.4K in September 2026.

Where does Arm and Hammer compete?

Arm and Hammer is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puppy Pads brands5th of 80.35%Show ranking
Sensitive Skin brands8th of 80.56%Show ranking
Nasal spray brands6th of 81.7%Show ranking
Toothpaste brands5th of 51.8%Show ranking
Detergent Pods brands4th of 75.2%Shown above
Diaper Pail Refills brands3rd of 46.2%Show ranking
Powder Detergent brands3rd of 510.6%Show ranking
Pet toothbrushes2nd of 625.4%Show ranking
Baking Powder brands2nd of 346.4%Show ranking

How is Arm and Hammer measured?

Brandwave collects information about searches that people make online using Arm and Hammer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • arm and hammer
  • arm hammer

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How the Brand Demand Index is measured

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