Brandwave

How popular isArm and Hammer in search?

In September 2026, there were an estimated 45.9K branded searches for Arm and Hammer worldwide which held steady over the last 12 months. Arm and Hammer holds 15.1% estimated Share of Search among powder detergent brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tide52.5%
  2. Gain23.5%
  3. Arm and Hammer15.1%
  4. Purex8.9%
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Which powder detergent brands compete with Arm and Hammer?

Arm and Hammer against powder detergent brands worldwide, by month

Share of Search by month for Tide, Gain, Arm and Hammer, Purex. The figures are in the table below the chart.

View monthly share of search table
MonthTideGainArm and HammerPurex
Oct 202551.6%24.7%14.9%8.8%
Nov 202555.7%21.8%13.1%9.5%
Dec 202555.1%22.6%12.9%9.4%
Jan 202655.4%23.2%12.5%8.8%
Feb 202655.3%22.3%13%9.4%
Mar 202654.8%21.7%14.8%8.7%
Apr 202654.8%20.1%15.8%9.3%
May 202654.1%21.2%15.6%9.2%
Jun 202652.1%22.3%16.3%9.4%
Jul 202653.7%21.7%15.5%9.1%
Aug 202652.5%23.5%15.1%8.9%
Sep 202652.5%23.5%15.1%8.9%

  1. 1.Tide

    52.5%

    Held 1st. 160K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Gain

    23.5%

    Held 2nd. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Arm and Hammer

    15.1%

    Held 3rd. 45.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Purex

    8.9%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arm and Hammer and its closest rivals

Every comparison with Arm and Hammer

How has branded search demand for Arm and Hammer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arm and Hammer worldwide held steady at 45.9K.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among powder detergent brands worldwide peaked at 16.3% in June 2026 and was lowest at 12.5% in January 2026.

How did search popularity change for powder detergent brands worldwide in September 2026?

Nothing among powder detergent brands moved beyond provider rounding in September 2026.

Where does Arm and Hammer compete?

Arm and Hammer is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nasal spray brands6th of 81.8%Show ranking
Toothpaste brands5th of 51.9%Show ranking
Detergent pods brands4th of 79.2%Show ranking
Powder detergent brands3rd of 415.1%Shown above
Diaper pail refills brands2nd of 319.2%Show ranking
Pet toothbrushes2nd of 626%Show ranking

How is Arm and Hammer measured?

Brandwave collects information about searches that people make online using Arm and Hammer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • arm and hammer
  • arm hammer

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How the Brand Demand Index is measured

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