Arm and Hammer vs Finish:Which is searched more?
In September 2026, Arm and Hammer had more branded searches than Finish among detergent pods brands worldwide. Arm and Hammer was estimated to have 45.9K branded searches compared to Finish’s 22.2K, and held a 9.1% Share of Search versus Finish’s 4.4%. These are worldwide searches for English-language branded terms.
Follow Arm and Hammer vs Finish and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Arm and Hammer or Finish?
Compare the detergent pods brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arm and Hammer, Finish. The figures are in the table below the chart.
View monthly share of search table
| Month | Persil | Tide | Gain | Arm and Hammer | Dropps | Finish | Cascade |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 30.1% | 14.4% | 8.6% | 6.4% | 5.1% | 4.3% |
| Nov 2025 | 32.5% | 31.4% | 12.3% | 7.4% | 6.6% | 5.3% | 4.5% |
| Dec 2025 | 27.8% | 32.8% | 13.5% | 7.7% | 8.4% | 5.6% | 4.2% |
| Jan 2026 | 30.7% | 31.7% | 13.3% | 7.2% | 6.5% | 5% | 5.6% |
| Feb 2026 | 33.1% | 32% | 12.9% | 7.5% | 5.5% | 5.4% | 3.6% |
| Mar 2026 | 36.2% | 30.7% | 12.1% | 8.3% | 5% | 4.9% | 2.9% |
| Apr 2026 | 33.6% | 32.4% | 11.9% | 9.3% | 5.5% | 4.5% | 2.7% |
| May 2026 | 33.4% | 32.3% | 12.7% | 9.3% | 5.4% | 4.5% | 2.4% |
| Jun 2026 | 29.4% | 32.8% | 14% | 10.3% | 6% | 4.8% | 2.6% |
| Jul 2026 | 28.7% | 33.9% | 13.7% | 9.8% | 6.1% | 4.7% | 3% |
| Aug 2026 | 32.4% | 31.3% | 14% | 9% | 5.8% | 4.4% | 3.2% |
| Sep 2026 | 32.7% | 31.6% | 14.2% | 9.1% | 5.4% | 4.4% | 2.5% |
How has the Arm and Hammer and Finish comparison changed over the last 12 months?
3 findings
- Arm and Hammer was ahead of Finish in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among detergent pods brands worldwide moved from 8.6% to 9.1%, and its estimated monthly branded searches held steady at 45.9K.
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among detergent pods brands worldwide moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for detergent pods brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Finish worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Other head-to-heads among detergent pods brands
How each brand is measured
Brandwave collects information about searches that people make online using Arm and Hammer’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arm and Hammer
2 branded search terms
- arm and hammer
- arm hammer
Finish
1 branded search term
- finish quantum
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.