Brandwave

How popular isFinish in search?

In September 2026, there were an estimated 22.2K branded searches for Finish worldwide which is down 18.1% over the last 12 months. Finish holds 4.4% estimated Share of Search among detergent pods brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Persil33.1%
  2. Tide32%
  3. Gain14.3%
  4. Arm and Hammer9.2%
  5. Dropps4.4%
  6. Finish4.4%
  7. Cascade2.6%
Finish website (opens in a new tab)

Follow Finish and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which detergent pods brands compete with Finish?

Finish against detergent pods brands worldwide, by month

Share of Search by month for Persil, Tide, Gain, Arm and Hammer, Dropps, Finish, Cascade. The figures are in the table below the chart.

View monthly share of search table
MonthPersilTideGainArm and HammerDroppsFinishCascade
Oct 202531.5%30.4%14.6%8.8%5.2%5.2%4.4%
Nov 202532.9%31.8%12.5%7.5%5.4%5.4%4.6%
Dec 202528.2%33.4%13.7%7.8%6.9%5.7%4.3%
Jan 202631.1%32.2%13.5%7.3%5.1%5.1%5.7%
Feb 202633.4%32.3%13%7.6%4.5%5.5%3.6%
Mar 202636.5%31%12.3%8.3%4%4.9%2.9%
Apr 202633.9%32.8%12%9.4%4.6%4.6%2.8%
May 202633.7%32.6%12.8%9.4%4.5%4.5%2.4%
Jun 202629.8%33.2%14.2%10.4%4.9%4.9%2.6%
Jul 202629.1%34.4%13.9%9.9%4.8%4.8%3.1%
Aug 202632.8%31.7%14.2%9.1%4.4%4.4%3.2%
Sep 202633.1%32%14.3%9.2%4.4%4.4%2.6%

  1. 1.Persil

    33.1%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Tide

    32%

    Held 2nd. 160K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Gain

    14.3%

    Held 3rd. 71.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Arm and Hammer

    9.2%

    Held 4th. 45.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Dropps

    4.4%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Finish

    4.4%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Cascade

    2.6%

    Held 7th. 12.8K estimated branded searches, -21.3% vs prior month. Share -0.7 points.

Compare search popularity between Finish and its closest rivals

Every comparison with Finish

How has branded search demand for Finish changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Finish worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among detergent pods brands worldwide decreased from 5.2% to 4.4%.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among detergent pods brands worldwide peaked at 5.7% in December 2025 and was lowest at 4.4% in August 2026.

How did search popularity change for detergent pods brands worldwide in September 2026?

  1. In September 2026, Cascade lost estimated Share of Search among detergent pods brands worldwide, from 3.2% to 2.6%.

  2. Estimated monthly branded searches for Dropps worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

  3. Estimated monthly branded searches for Finish worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

Where does Finish compete?

Finish is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Detergent pods brands6th of 74.4%Shown above
Dishwashing detergent brands3rd of 68.9%Show ranking
Dish powder brands2nd of 521.6%Show ranking
Dishwasher powder brands2nd of 526.9%Show ranking
Dishwasher pods brands1st of 540.8%Show ranking
Dishwashing brands1st of 352%Show ranking

How is Finish measured?

Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • finish quantum

How the Brand Demand Index is measured

Who owns Finish?

Finish is owned by Reckitt. Brandwave also tracks Dettol, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, worldwide.

Do you work for Finish? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Finish your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free