Dishwashing brands:Which are searched most?
In September 2026, Finish was the most searched among dishwashing brands worldwide, with an estimated 22.2K branded searches and 52% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Finish52%- Fairy42.4%
Earth Choice5.6%
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Share of SearchLeaderboard
Compare the dishwasher tablet and dishwashing liquid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Finish, Fairy, Earth Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | Finish | Fairy | Earth Choice |
|---|---|---|---|
| Oct 2025 | 56.9% | 38% | 5% |
| Nov 2025 | 60.5% | 33% | 6.5% |
| Dec 2025 | 61.2% | 33.4% | 5.4% |
| Jan 2026 | 56.3% | 37.6% | 6% |
| Feb 2026 | 61.2% | 33.4% | 5.4% |
| Mar 2026 | 56.3% | 37.6% | 6% |
| Apr 2026 | 55.6% | 37.1% | 7.3% |
| May 2026 | 55.6% | 37.1% | 7.3% |
| Jun 2026 | 55.6% | 37.1% | 7.3% |
| Jul 2026 | 55.6% | 37.1% | 7.3% |
| Aug 2026 | 51.4% | 41.9% | 6.7% |
| Sep 2026 | 52% | 42.4% | 5.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 22.2K | 0% | +0.6 points | |
| 2, held 2nd | 42.4% | 18.1K | 0% | +0.5 points | |
| 3, held 3rd | 5.6% | 2.4K | -17.2% | -1.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among dishwashing brands worldwide?
3 brands
In September 2026, Finish was the most searched among dishwashing brands worldwide, with an estimated 22.2K branded searches and 52% estimated Share of Search within this set. Fairy is in 2nd place, 9.6 percentage points behind at 42.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Finish | 56.9% → 52% | 61.2%Dec 2025 | 51.4%Aug 2026 | 1st |
| Fairy | 38% → 42.4% | 42.4%Sep 2026 | 33%Nov 2025 | 2nd |
| Earth Choice | 5% → 5.6% | 7.3%Apr 2026 | 5%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwashing brands worldwide decreased from 56.9% to 52%.
- Across the 12 months ending September 2026, Fairy’s estimated Share of Search among dishwashing brands worldwide increased from 38% to 42.4%.
- Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwashing brands worldwide increased from 5% to 5.6%.
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwashing brands worldwide peaked at 61.2% in December 2025 and was lowest at 51.4% in August 2026.
- Across the 12 months ending September 2026, Fairy’s estimated Share of Search among dishwashing brands worldwide peaked at 42.4% in September 2026 and was lowest at 33% in November 2025.
- Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwashing brands worldwide peaked at 7.3% in April 2026 and was lowest at 5% in October 2025.
How did search popularity change for dishwashing brands worldwide in September 2026?
2 changes
In September 2026, Finish gained estimated Share of Search among dishwashing brands worldwide, from 51.4% to 52%.
In September 2026, Earth Choice lost estimated Share of Search among dishwashing brands worldwide, from 6.7% to 5.6%.
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