Brandwave

How popular isEarth Choice in search?

In September 2026, there were an estimated 2.4K branded searches for Earth Choice worldwide which held steady over the last 12 months. Earth Choice holds 5.6% estimated Share of Search among dishwashing brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Finish52%
  2. Fairy42.4%
  3. Earth Choice5.6%
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Which dishwashing brands compete with Earth Choice?

Earth Choice against dishwashing brands worldwide, by month

Share of Search by month for Finish, Fairy, Earth Choice. The figures are in the table below the chart.

View monthly share of search table
MonthFinishFairyEarth Choice
Oct 202556.9%38%5%
Nov 202560.5%33%6.5%
Dec 202561.2%33.4%5.4%
Jan 202656.3%37.6%6%
Feb 202661.2%33.4%5.4%
Mar 202656.3%37.6%6%
Apr 202655.6%37.1%7.3%
May 202655.6%37.1%7.3%
Jun 202655.6%37.1%7.3%
Jul 202655.6%37.1%7.3%
Aug 202651.4%41.9%6.7%
Sep 202652%42.4%5.6%
  1. 1.Finish

    52%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Fairy

    42.4%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -1.1 points.

Compare search popularity between Earth Choice and its closest rivals

How has branded search demand for Earth Choice changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Earth Choice worldwide held steady at 2.4K.
  • Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwashing brands worldwide increased from 5% to 5.6%.
  • Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwashing brands worldwide peaked at 7.3% in April 2026 and was lowest at 5% in October 2025.

How did search popularity change for dishwashing brands worldwide in September 2026?

  1. In September 2026, Finish gained estimated Share of Search among dishwashing brands worldwide, from 51.4% to 52%.

  2. In September 2026, Earth Choice lost estimated Share of Search among dishwashing brands worldwide, from 6.7% to 5.6%.

Where does Earth Choice compete?

Earth Choice is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dishwasher powder brands5th of 52.9%Show ranking
Dishwashing brands3rd of 35.6%Shown above

How is Earth Choice measured?

Brandwave collects information about searches that people make online using Earth Choice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • earth choice

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How the Brand Demand Index is measured

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Is Earth Choice your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.