How popular isEarth Choice in search?
In September 2026, there were an estimated 2.4K branded searches for Earth Choice worldwide which held steady over the last 12 months. Earth Choice holds 5.6% estimated Share of Search among dishwashing brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dishwashing brands compete with Earth Choice?
Share of Search by month for Finish, Fairy, Earth Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | Finish | Fairy | Earth Choice |
|---|---|---|---|
| Oct 2025 | 56.9% | 38% | 5% |
| Nov 2025 | 60.5% | 33% | 6.5% |
| Dec 2025 | 61.2% | 33.4% | 5.4% |
| Jan 2026 | 56.3% | 37.6% | 6% |
| Feb 2026 | 61.2% | 33.4% | 5.4% |
| Mar 2026 | 56.3% | 37.6% | 6% |
| Apr 2026 | 55.6% | 37.1% | 7.3% |
| May 2026 | 55.6% | 37.1% | 7.3% |
| Jun 2026 | 55.6% | 37.1% | 7.3% |
| Jul 2026 | 55.6% | 37.1% | 7.3% |
| Aug 2026 | 51.4% | 41.9% | 6.7% |
| Sep 2026 | 52% | 42.4% | 5.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 22.2K | 0% | +0.6 points | |
| 2, held 2nd | 42.4% | 18.1K | 0% | +0.5 points | |
| 3, held 3rd | 5.6% | 2.4K | -17.2% | -1.1 points |
Compare search popularity between Earth Choice and its closest rivals
Every comparison with Earth Choice
5 comparisons
How has branded search demand for Earth Choice changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Earth Choice worldwide held steady at 2.4K.
- Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwashing brands worldwide increased from 5% to 5.6%.
- Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwashing brands worldwide peaked at 7.3% in April 2026 and was lowest at 5% in October 2025.
How did search popularity change for dishwashing brands worldwide in September 2026?
2 changes

In September 2026, Finish gained estimated Share of Search among dishwashing brands worldwide, from 51.4% to 52%.

In September 2026, Earth Choice lost estimated Share of Search among dishwashing brands worldwide, from 6.7% to 5.6%.
Where does Earth Choice compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dishwasher powder brands | 5th of 5 | 2.9% | Show ranking |
| Dishwashing brands | 3rd of 3 | 5.6% | Shown above |
How is Earth Choice measured?
Brandwave collects information about searches that people make online using Earth Choice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- earth choice
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Is Earth Choice your brand?
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