How popular isEarth Choice in search?
In September 2026, there were an estimated 2.4K branded searches for Earth Choice worldwide which held steady over the last 12 months. Earth Choice holds 2.9% estimated Share of Search among dishwasher powder brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dishwasher powder brands compete with Earth Choice?
Share of Search by month for Ecover, Finish, ecostore, Cascade, Earth Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecover | Finish | ecostore | Cascade | Earth Choice |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26.2% | 17.5% | 22.1% | 2.3% |
| Nov 2025 | 30.6% | 25% | 20.5% | 21.2% | 2.7% |
| Dec 2025 | 28.5% | 28.5% | 19% | 21.5% | 2.5% |
| Jan 2026 | 34.1% | 22.8% | 15.2% | 25.4% | 2.4% |
| Feb 2026 | 33.6% | 27.5% | 18.4% | 18.2% | 2.4% |
| Mar 2026 | 32.7% | 26.8% | 21.9% | 15.8% | 2.9% |
| Apr 2026 | 36.9% | 24.7% | 20.2% | 15% | 3.2% |
| May 2026 | 37.6% | 25.2% | 20.5% | 13.4% | 3.3% |
| Jun 2026 | 33% | 27% | 22% | 14.4% | 3.5% |
| Jul 2026 | 32% | 26.2% | 21.4% | 16.9% | 3.4% |
| Aug 2026 | 31.3% | 25.6% | 20.9% | 18.8% | 3.3% |
| Sep 2026 | 32.8% | 26.9% | 21.9% | 15.5% | 2.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 27.1K | 0% | +1.5 points | |
| 2, held 2nd | 26.9% | 22.2K | 0% | +1.2 points | |
| 3, held 3rd | 21.9% | 18.1K | 0% | +1 points | |
| 4, held 4th | 15.5% | 12.8K | -21.3% | -3.3 points | |
| 5, held 5th | 2.9% | 2.4K | -17.2% | -0.4 points |
1.
Ecover32.8%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Finish26.9%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
ecostore21.9%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Cascade15.5%
Held 4th. 12.8K estimated branded searches, -21.3% vs prior month. Share -3.3 points.
2.9%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.4 points.
Compare search popularity between Earth Choice and its closest rivals
Every comparison with Earth Choice
5 comparisons
How has branded search demand for Earth Choice changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Earth Choice worldwide held steady at 2.4K.
- Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide increased from 2.3% to 2.9%.
- Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide peaked at 3.5% in June 2026 and was lowest at 2.3% in October 2025.
How did search popularity change for dishwasher powder brands worldwide in September 2026?
5 changes

In September 2026, Ecover gained estimated Share of Search among dishwasher powder brands worldwide, from 31.3% to 32.8%.

In September 2026, Finish gained estimated Share of Search among dishwasher powder brands worldwide, from 25.6% to 26.9%.

In September 2026, ecostore gained estimated Share of Search among dishwasher powder brands worldwide, from 20.9% to 21.9%.

In September 2026, Cascade lost estimated Share of Search among dishwasher powder brands worldwide, from 18.8% to 15.5%.

Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide has lost ground for 3 months in a row, from 3.5% to 2.9% in September 2026.
Where does Earth Choice compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dishwasher powder brands | 5th of 5 | 2.9% | Shown above |
| Dishwashing brands | 3rd of 3 | 5.6% | Show ranking |
How is Earth Choice measured?
Brandwave collects information about searches that people make online using Earth Choice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- earth choice
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Is Earth Choice your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.