Brandwave

How popular isEarth Choice in search?

In September 2026, there were an estimated 2.4K branded searches for Earth Choice worldwide which held steady over the last 12 months. Earth Choice holds 2.9% estimated Share of Search among dishwasher powder brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ecover32.8%
  2. Finish26.9%
  3. ecostore21.9%
  4. Cascade15.5%
  5. Earth Choice2.9%
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Which dishwasher powder brands compete with Earth Choice?

Earth Choice against dishwasher powder brands worldwide, by month

Share of Search by month for Ecover, Finish, ecostore, Cascade, Earth Choice. The figures are in the table below the chart.

View monthly share of search table
MonthEcoverFinishecostoreCascadeEarth Choice
Oct 202531.9%26.2%17.5%22.1%2.3%
Nov 202530.6%25%20.5%21.2%2.7%
Dec 202528.5%28.5%19%21.5%2.5%
Jan 202634.1%22.8%15.2%25.4%2.4%
Feb 202633.6%27.5%18.4%18.2%2.4%
Mar 202632.7%26.8%21.9%15.8%2.9%
Apr 202636.9%24.7%20.2%15%3.2%
May 202637.6%25.2%20.5%13.4%3.3%
Jun 202633%27%22%14.4%3.5%
Jul 202632%26.2%21.4%16.9%3.4%
Aug 202631.3%25.6%20.9%18.8%3.3%
Sep 202632.8%26.9%21.9%15.5%2.9%
  1. 1.Ecover

    32.8%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Finish

    26.9%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.ecostore

    21.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Cascade

    15.5%

    Held 4th. 12.8K estimated branded searches, -21.3% vs prior month. Share -3.3 points.

  5. Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.4 points.

Compare search popularity between Earth Choice and its closest rivals

How has branded search demand for Earth Choice changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Earth Choice worldwide held steady at 2.4K.
  • Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide increased from 2.3% to 2.9%.
  • Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide peaked at 3.5% in June 2026 and was lowest at 2.3% in October 2025.

How did search popularity change for dishwasher powder brands worldwide in September 2026?

  1. In September 2026, Ecover gained estimated Share of Search among dishwasher powder brands worldwide, from 31.3% to 32.8%.

  2. In September 2026, Finish gained estimated Share of Search among dishwasher powder brands worldwide, from 25.6% to 26.9%.

  3. In September 2026, ecostore gained estimated Share of Search among dishwasher powder brands worldwide, from 20.9% to 21.9%.

  4. In September 2026, Cascade lost estimated Share of Search among dishwasher powder brands worldwide, from 18.8% to 15.5%.

  5. Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide has lost ground for 3 months in a row, from 3.5% to 2.9% in September 2026.

Where does Earth Choice compete?

Earth Choice is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dishwasher powder brands5th of 52.9%Shown above
Dishwashing brands3rd of 35.6%Show ranking

How is Earth Choice measured?

Brandwave collects information about searches that people make online using Earth Choice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • earth choice

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How the Brand Demand Index is measured

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Is Earth Choice your brand?

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