Brandwave

How popular isFinish in search?

In September 2026, there were an estimated 22.2K branded searches for Finish worldwide which is down 18.1% over the last 12 months. Finish holds 26.9% estimated Share of Search among dishwasher powder brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ecover32.8%
  2. Finish26.9%
  3. ecostore21.9%
  4. Cascade15.5%
  5. Earth Choice2.9%
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Which dishwasher powder brands compete with Finish?

Finish against dishwasher powder brands worldwide, by month

Share of Search by month for Ecover, Finish, ecostore, Cascade, Earth Choice. The figures are in the table below the chart.

View monthly share of search table
MonthEcoverFinishecostoreCascadeEarth Choice
Oct 202531.9%26.2%17.5%22.1%2.3%
Nov 202530.6%25%20.5%21.2%2.7%
Dec 202528.5%28.5%19%21.5%2.5%
Jan 202634.1%22.8%15.2%25.4%2.4%
Feb 202633.6%27.5%18.4%18.2%2.4%
Mar 202632.7%26.8%21.9%15.8%2.9%
Apr 202636.9%24.7%20.2%15%3.2%
May 202637.6%25.2%20.5%13.4%3.3%
Jun 202633%27%22%14.4%3.5%
Jul 202632%26.2%21.4%16.9%3.4%
Aug 202631.3%25.6%20.9%18.8%3.3%
Sep 202632.8%26.9%21.9%15.5%2.9%

  1. 1.Ecover

    32.8%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Finish

    26.9%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.ecostore

    21.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Cascade

    15.5%

    Held 4th. 12.8K estimated branded searches, -21.3% vs prior month. Share -3.3 points.

  5. 5.Earth Choice

    2.9%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.4 points.

Compare search popularity between Finish and its closest rivals

Every comparison with Finish

How has branded search demand for Finish changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Finish worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwasher powder brands worldwide increased from 26.2% to 26.9%.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwasher powder brands worldwide peaked at 28.5% in December 2025 and was lowest at 22.8% in January 2026.

How did search popularity change for dishwasher powder brands worldwide in September 2026?

  1. In September 2026, Ecover gained estimated Share of Search among dishwasher powder brands worldwide, from 31.3% to 32.8%.

  2. In September 2026, Finish gained estimated Share of Search among dishwasher powder brands worldwide, from 25.6% to 26.9%.

  3. In September 2026, ecostore gained estimated Share of Search among dishwasher powder brands worldwide, from 20.9% to 21.9%.

  4. In September 2026, Cascade lost estimated Share of Search among dishwasher powder brands worldwide, from 18.8% to 15.5%.

  5. Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide has lost ground for 3 months in a row, from 3.5% to 2.9% in September 2026.

Where does Finish compete?

Finish is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Detergent pods brands6th of 74.4%Show ranking
Dishwashing detergent brands3rd of 68.9%Show ranking
Dish powder brands2nd of 521.6%Show ranking
Dishwasher powder brands2nd of 526.9%Shown above
Dishwasher pods brands1st of 540.8%Show ranking
Dishwashing brands1st of 352%Show ranking

How is Finish measured?

Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • finish quantum

How the Brand Demand Index is measured

Who owns Finish?

Finish is owned by Reckitt. Brandwave also tracks Dettol, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, worldwide.

Do you work for Finish? To request corrections or removal please contact us via our support page and we will be happy to assist.

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