How popular isCascade in search?
In September 2026, there were an estimated 12.8K branded searches for Cascade worldwide which is down 44% over the last 12 months. Cascade holds 15.5% estimated Share of Search among dishwasher powder brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ecover32.8%
Finish26.9%
ecostore21.9%
Cascade15.5%
Earth Choice2.9%
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Which dishwasher powder brands compete with Cascade?
Share of Search by month for Ecover, Finish, ecostore, Cascade, Earth Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecover | Finish | ecostore | Cascade | Earth Choice |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26.2% | 17.5% | 22.1% | 2.3% |
| Nov 2025 | 30.6% | 25% | 20.5% | 21.2% | 2.7% |
| Dec 2025 | 28.5% | 28.5% | 19% | 21.5% | 2.5% |
| Jan 2026 | 34.1% | 22.8% | 15.2% | 25.4% | 2.4% |
| Feb 2026 | 33.6% | 27.5% | 18.4% | 18.2% | 2.4% |
| Mar 2026 | 32.7% | 26.8% | 21.9% | 15.8% | 2.9% |
| Apr 2026 | 36.9% | 24.7% | 20.2% | 15% | 3.2% |
| May 2026 | 37.6% | 25.2% | 20.5% | 13.4% | 3.3% |
| Jun 2026 | 33% | 27% | 22% | 14.4% | 3.5% |
| Jul 2026 | 32% | 26.2% | 21.4% | 16.9% | 3.4% |
| Aug 2026 | 31.3% | 25.6% | 20.9% | 18.8% | 3.3% |
| Sep 2026 | 32.8% | 26.9% | 21.9% | 15.5% | 2.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 27.1K | 0% | +1.5 points | |
| 2, held 2nd | 26.9% | 22.2K | 0% | +1.2 points | |
| 3, held 3rd | 21.9% | 18.1K | 0% | +1 points | |
| 4, held 4th | 15.5% | 12.8K | -21.3% | -3.3 points | |
| 5, held 5th | 2.9% | 2.4K | -17.2% | -0.4 points |
1.
Ecover32.8%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Finish26.9%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
ecostore21.9%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Cascade15.5%
Held 4th. 12.8K estimated branded searches, -21.3% vs prior month. Share -3.3 points.
2.9%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.4 points.
Compare search popularity between Cascade and its closest rivals
Every comparison with Cascade
19 comparisons
- Cascade vs ecostore
- Cascade vs Ecover
- Arm and Hammer vs Cascade
- Blueland vs Cascade
- Branch Basics vs Cascade
- Cascade vs Dawn
- Cascade vs Dropps
- Cascade vs Fairy
- Cascade vs Finish
- Cascade vs Gain
- Cascade vs Palmolive
- Cascade vs Persil
- Cascade vs Seventh Generation
- Cascade vs Tide
- Cascade vs Cleancult
- Cascade vs Sunlight
- Cascade vs Earth Choice
- Cascade vs Miele
- Cascade vs Method
How has branded search demand for Cascade changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cascade worldwide fell from 22.9K to 12.8K.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher powder brands worldwide decreased from 22.1% to 15.5%.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher powder brands worldwide peaked at 25.4% in January 2026 and was lowest at 13.4% in May 2026.
- Across the 12 months ending September 2026, Cascade fell from 3rd to 4th among dishwasher powder brands worldwide.
How did search popularity change for dishwasher powder brands worldwide in September 2026?
5 changes
In September 2026, Ecover gained estimated Share of Search among dishwasher powder brands worldwide, from 31.3% to 32.8%.
In September 2026, Finish gained estimated Share of Search among dishwasher powder brands worldwide, from 25.6% to 26.9%.
In September 2026, ecostore gained estimated Share of Search among dishwasher powder brands worldwide, from 20.9% to 21.9%.
In September 2026, Cascade lost estimated Share of Search among dishwasher powder brands worldwide, from 18.8% to 15.5%.
Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide has lost ground for 3 months in a row, from 3.5% to 2.9% in September 2026.
Where does Cascade compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Detergent pods brands | 7th of 7 | 2.6% | Show ranking |
| Dishwashing detergent brands | 5th of 6 | 5.2% | Show ranking |
| Dishwasher tablet brands | 3rd of 4 | 12% | Show ranking |
| Dish powder brands | 4th of 5 | 12.5% | Show ranking |
| Dishwasher powder brands | 4th of 5 | 15.5% | Shown above |
| Dishwasher pods brands | 3rd of 5 | 23.6% | Show ranking |
How is Cascade measured?
Brandwave collects information about searches that people make online using Cascade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- cascade dishwasher
- cascade dishwasher powder
- cascade dishwashing detergent
- cascade pod
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Is Cascade your brand?
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