Brandwave

How popular isCascade in search?

In September 2026, there were an estimated 12.8K branded searches for Cascade worldwide which is down 44% over the last 12 months. Cascade holds 12% estimated Share of Search among dishwasher tablet brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blueland46.2%
  2. Branch Basics37.8%
  3. Cascade12%
  4. Cleancult4.1%
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Which dishwasher tablet brands compete with Cascade?

Cascade against dishwasher tablet brands worldwide, by month

Share of Search by month for Blueland, Branch Basics, Cascade, Cleancult. The figures are in the table below the chart.

View monthly share of search table
MonthBluelandBranch BasicsCascadeCleancult
Oct 202540.5%40.5%15.3%3.6%
Nov 202542.2%42.2%13.1%2.5%
Dec 202541.5%41.5%14.1%3%
Jan 202640.3%40.3%16.4%2.9%
Feb 202645.7%37.4%13.5%3.3%
Mar 202647.1%38.5%10.2%4.2%
Apr 202648.2%39.4%8.8%3.5%
May 202643.8%43.8%8.6%3.9%
Jun 202647.9%39.2%9.4%3.5%
Jul 202647%38.5%11.1%3.4%
Aug 202645.9%37.6%12.4%4.1%
Sep 202646.2%37.8%12%4.1%

  1. 1.Blueland

    46.2%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  2. 2.Branch Basics

    37.8%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  3. 3.Cascade

    12%

    Held 3rd. 12.8K estimated branded searches, -21.3% vs prior month. Share -0.4 points.

  4. 4.Cleancult

    4.1%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Cascade and its closest rivals

Every comparison with Cascade

How has branded search demand for Cascade changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cascade worldwide fell from 22.9K to 12.8K.
  • Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher tablet brands worldwide decreased from 15.3% to 12%.
  • Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher tablet brands worldwide peaked at 16.4% in January 2026 and was lowest at 8.6% in May 2026.

How did search popularity change for dishwasher tablet brands worldwide in September 2026?

  1. Estimated monthly branded searches for Cascade worldwide fell 44% over 12 measured months, from 22.9K to 12.8K in September 2026.

  2. Estimated monthly branded searches for Branch Basics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  3. Estimated monthly branded searches for Cleancult worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Blueland worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

Where does Cascade compete?

Cascade is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Detergent pods brands7th of 72.6%Show ranking
Dishwashing detergent brands5th of 65.2%Show ranking
Dishwasher tablet brands3rd of 412%Shown above
Dish powder brands4th of 512.5%Show ranking
Dishwasher powder brands4th of 515.5%Show ranking
Dishwasher pods brands3rd of 523.6%Show ranking

How is Cascade measured?

Brandwave collects information about searches that people make online using Cascade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • cascade dishwasher
  • cascade dishwasher powder
  • cascade dishwashing detergent
  • cascade pod

Do you work for Cascade? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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