Cascade vs Seventh Generation:Which is searched more?
In September 2026, Seventh Generation had more branded searches than Cascade among dish powder brands worldwide. Seventh Generation was estimated to have 18.1K branded searches compared to Cascade’s 12.8K, and held a 17.6% Share of Search versus Cascade’s 12.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cascade or Seventh Generation?
Compare the dish powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seventh Generation, Cascade. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Finish | Seventh Generation | Cascade | Ajax |
|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 20.4% | 16.7% | 17.3% | <0.01% |
| Nov 2025 | 50.6% | 18.5% | 15.2% | 15.7% | <0.01% |
| Dec 2025 | 47.9% | 21.5% | 14.3% | 16.2% | <0.01% |
| Jan 2026 | 46.7% | 17.1% | 17.1% | 19% | <0.01% |
| Feb 2026 | 48.9% | 21.9% | 14.6% | 14.5% | <0.01% |
| Mar 2026 | 53.1% | 19.5% | 15.9% | 11.5% | 0.01% |
| Apr 2026 | 56.1% | 16.8% | 16.8% | 10.2% | <0.01% |
| May 2026 | 51.8% | 19% | 19% | 10.1% | <0.01% |
| Jun 2026 | 53.7% | 19.7% | 16.1% | 10.5% | 0.02% |
| Jul 2026 | 52.6% | 19.3% | 15.7% | 12.4% | 0.02% |
| Aug 2026 | 51.7% | 19% | 15.5% | 13.9% | <0.01% |
| Sep 2026 | 48.2% | 21.6% | 17.6% | 12.5% | <0.01% |
How has the Cascade and Seventh Generation comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Seventh Generation took it in February 2026.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dish powder brands worldwide moved from 17.3% to 12.5%, and its estimated monthly branded searches moved from 22.9K to 12.8K.
- Across the 12 months ending September 2026, Seventh Generation’s estimated Share of Search among dish powder brands worldwide moved from 16.7% to 17.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for dish powder brands worldwide in September 2026?
2 changes
In September 2026, Seventh Generation gained estimated Share of Search among dish powder brands worldwide, from 15.5% to 17.6%.
In September 2026, Cascade lost estimated Share of Search among dish powder brands worldwide, from 13.9% to 12.5%.
Other head-to-heads among dish powder brands
How each brand is measured
Brandwave collects information about searches that people make online using Cascade’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cascade
4 branded search terms
- cascade dishwasher
- cascade dishwasher powder
- cascade dishwashing detergent
- cascade pod
Seventh Generation
1 branded search term
- seventh generation
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