Cascade vs Tide:Which is searched more?
In September 2026, Cascade had more branded searches than Tide among detergent Pods brands worldwide. Cascade was estimated to have 368K branded searches compared to Tide’s 170, and held a 42.1% Share of Search versus Tide’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cascade or Tide?
Compare the detergent pods brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cascade, Tide. The figures are in the table below the chart.
View monthly share of search table
| Month | Cascade | Gain | Persil | Arm and Hammer | Dropps | Finish | Tide |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 36.5% | 16.4% | 4.6% | 3.4% | 2.7% | <0.01% |
| Nov 2025 | 36.8% | 36.8% | 16.5% | 3.8% | 3.4% | 2.7% | <0.01% |
| Dec 2025 | 40.5% | 33.1% | 14.8% | 4.1% | 4.5% | 3% | <0.01% |
| Jan 2026 | 44.3% | 29.6% | 16.2% | 3.8% | 3.4% | 2.7% | 0.01% |
| Feb 2026 | 42.2% | 28.2% | 18.9% | 4.3% | 3.2% | 3.1% | 0.01% |
| Mar 2026 | 40.2% | 26.9% | 21.9% | 5% | 3% | 3% | 0.01% |
| Apr 2026 | 47.1% | 25.7% | 17.3% | 4.8% | 2.8% | 2.3% | 0.01% |
| May 2026 | 47.1% | 25.7% | 17.3% | 4.8% | 2.8% | 2.3% | 0.01% |
| Jun 2026 | 48.5% | 26.5% | 14.5% | 5.1% | 3% | 2.4% | 0.02% |
| Jul 2026 | 53.5% | 23.9% | 13.1% | 4.5% | 2.8% | 2.2% | 0.01% |
| Aug 2026 | 52% | 23.2% | 15.6% | 4.3% | 2.8% | 2.1% | 0.02% |
| Sep 2026 | 42.1% | 28.1% | 18.9% | 5.2% | 3.1% | 2.5% | 0.02% |
How has the Cascade and Tide comparison changed over the last 12 months?
3 findings
- Cascade was ahead of Tide in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among detergent Pods brands worldwide moved from 36.5% to 42.1%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Tide’s estimated Share of Search among detergent Pods brands worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 50 to 170.
How did search popularity change for detergent Pods brands worldwide in September 2026?
2 changes
In September 2026, Cascade lost estimated Share of Search among detergent Pods brands worldwide, from 52% to 42.1%.
Estimated monthly branded searches for Tide worldwide rose 240% over 12 measured months, from 50 to 170 in September 2026.
Other head-to-heads among detergent Pods brands
How each brand is measured
Brandwave collects information about searches that people make online using Cascade’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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