Cascade vs Fairy:Which is more popular by branded search?
In August 2026, Cascade had more branded searches than Fairy among dishwashing detergent brands worldwide. Cascade was estimated to have 550K branded searches compared to Fairy’s 70, and held a 33% Share of Search versus Fairy’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cascade or Fairy?
Compare the dishwashing detergent brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cascade, Fairy. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Cascade | Palmolive | Finish | Sunlight | Fairy |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.3% | <0.01% |
| Nov 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Dec 2025 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Jan 2026 | 63.6% | 28.6% | 5.8% | 1.7% | 0.23% | <0.01% |
| Feb 2026 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Mar 2026 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Apr 2026 | 63.8% | 28.7% | 5.8% | 1.4% | 0.23% | <0.01% |
| May 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jun 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jul 2026 | 59.3% | 32.6% | 6.5% | 1.3% | 0.26% | <0.01% |
| Aug 2026 | 60% | 33% | 5.4% | 1.3% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cascade and Fairy comparison changed over the last 12 months?
3 findings
- Cascade was ahead of Fairy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cascade’s estimated Share of Search among dishwashing detergent brands worldwide moved from 24.7% to 33%, and its estimated monthly branded searches moved from 368K to 550K.
- Across the 11 months ending August 2026, Fairy’s estimated Share of Search among dishwashing detergent brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for dishwashing detergent brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Cascade worldwide rose 49.5% over 11 measured months, from 368K to 550K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cascade’s and Fairy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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